ARM is a company that no longer needs much of an introduction. This was not always the case. ARM has certainly made a name for themselves among PC, tablet, and handheld consumers. Their primary source of income is licensing CPU designs as well as their ISA. While names like the Cortex A9 and Cortex A15 are fairly well known, not as many people know about the graphics IP that ARM also licenses. Mali is the product name of the graphics IP, and it encompasses an entire range of features and performance that can be licensed by other 3rd parties.
I was able to get a block of time with Nizar Romdhane, Head of the Mali Ecosystem at ARM. I was able to ask a few questions about Mali, ARM’s plans to address the increasingly important mobile graphics market, and how they will compete with competition from Imagination Technologies, Intel, AMD, NVIDIA, and Qualcomm.
We would like to thank Nizar for his time, as well as Phil Hughes in facilitating this interview. Stay tuned as we are expecting to continue this series of interviews with other ARM employees in the near future.