Subject: General Tech, Processors, Systems | July 10, 2011 - 02:45 AM | Scott Michaud
Tagged: Intel, ultrabook
Intel has been trying to push for a new classification of high-end, thin, and portable notebooks to offset the netbook flare-up of recent memory. Intel hopes that by the end of 2012, these “Ultrabooks” will comprise 40% of consumer notebook sales. What is the issue? They are expected to retail in the 1000$ range which is enough for consumers to buy a dual-core laptop with 4 GB of RAM and a tablet. Intel is not fazed by this and has even gone to the effort of offering money to companies wishing to develop these Ultrabooks; the OEMs are fazed, however, and even with Intel’s pressing there is only one, the ASUS UX21, slated to be released in September.
Asus sticking its neck out. (Video by Engadget)
For the launch, Intel created three processors based on the Sandy Bridge architecture: the i5-2557M, the i7-2637M, and the i7-2677M. At just 17 watts of power, these processors should do a lot on Intel’s end to support the branding of Ultrabooks having long battery life and an ultra-thin case given the lessened need for heat dissipation. Intel also has two upcoming Celeron processors which are likely the same ones we reported on two months ago. Intel has a lot to worry about when it comes to competition with their Ultrabook platform though; AMD will have products that appeal to a similar demographic for half the price and tablets might just eat up much of the rest of the market.
Do you have a need for a thousand dollar ultraportable laptop? Will a tablet not satisfy that need?
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Subject: General Tech, Mobile | July 4, 2011 - 12:02 PM | Jeremy Hellstrom
Tagged: Intel, culv, ultrabook, Ivy Bridge, sandy bridge, ultramobile
You can't really blame the failure of Intel's CULV form factor on just the name, though it is very awkward, since at the same time Intel was trying for that type of ultraportable we saw netbooks catch on. The netbook was easier to market than the CULV which was being trumped by the Macbook Air on one side and the surprising popularity of netbooks in general. Sure the Atom powered midgets couldn't do much, but they were just so cute.
We heard of the new Intel Ultrabooks at CES 2011 during Intel's keynote speech, and Ryan saw an example of one, the ASUS UX21 which sports a nice brushed aluminium shell. It was powered by a Sandy Bridge Core i7 and was 1.7cm at its widest and weighed only 1.1kg fully loaded, sported SATA 6Gb/s and can boot in 5 seconds with ASUS' Instant On feature. It should be available by September of this year and in theory will be a sub-$1000 Ultrabook.
DigiTimes today reported on Intel's plans for the release of their first Ultrabook and the future models, which they hope will together net Intel about 40% market share by the end of 2012. The strategy sounds familiar, those who remember what they did with the chipset for their Atom processor. DigiTimes reports that Intel is planning on "providing a significant budget to support its partners launching Ultrabooks". Now that is not very specific as to the support that Intel will be offering, but with Llano's decent performance and incredible price, it will be had for 1st tier vendors to be attracted to selling Ultrabooks that are faster but cost three times as much. Hence Intel's announcement about support for any vendors willing to build and sell their new form factor.
"Intel has recently started planning a new marketing strategy for its Ultrabook concept and has invested heavily into the related budget and resources hoping to attract first-tier notebook vendors into developing Ultrabooks, according to sources from downstream notebook players.
Due to the failure of Intel's Consumer Ultra Low Voltage-based (CULV-based) ultra-thin notebooks in 2009, while the notebook market has been severely impacted by tablet PCs, most notebook vendors are taking a conservative attitude toward Intel's Ultrabook concept and Intel is hoping its heavy investment will be able to attract these vendors to launch Ultrabook products, the sources noted.
Intel announced its Ultrabook concept in June with a goal of having 40% of the global consumers notebooks using its Ultrabook concept at the end of 2012. Asustek is already set to launch its first Ultrabook concept-based notebook, UX21, in September."
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Subject: Processors, Mobile, Shows and Expos | May 31, 2011 - 02:01 AM | Ryan Shrout
Tagged: ultrabook, Medfield, Ivy Bridge, Intel, haswell, computex, atom
With the release of the Intel Z68 chipset behind us by several weeks, Intel spent the opening keynote at Computex 2011 creating quite a buzz in the mobility section of the computing world. Intel’s Executive Vice President Sean Maloney took the stage on Tuesday and announced what Intel is calling a completely new category of mobile computer, the “Ultrabook”. A term coined by Intel directly, the Ultrabook will “marry the performance and capabilities of today’s laptops with tablet-like features and deliver a highly responsive and secure experience, in a thin, light and elegant design.”
If this photo looks familiar...see the similarity?
Intel is so confident in this new segment of the market that will fall between the tablet and notebook that they are predicting that by the time we reach the end of 2012 it will represent 40% of Intel’s processor shipments. That is an incredibly bold claim considering how massive and how dominate Intel is in the processor field. Intel plans to reach this 40% goal by addressing the Ultrabook market in three phases, the first of which will begin with ultra-low-power versions of today’s Sandy Bridge processors. Using this technology Maloney says we will see notebooks less than 0.8 inches thin and for under $1,000.
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