We are Still Among the Living
The day after the official AMD presentation we were able to sit down with Leslie Sobon for a good hour and really dig into the products we are expecting throughout this next year. AMD did not officially announce any products, but they revealed more details about products on their roadmaps.
To say that AMD is in a somewhat precarious situation is an understatement. This does not necessarily mean that they won’t survive for some years. This was never mentioned to us by AMD, but we can assume that it is not in ATIC’s best interest to let AMD flounder too much. AMD is still GLOBALFOUNDRIES largest customer, and ATIC believes that they can become a fabrication giant in the next few years. So, while AMD is hitting some hard times, they will be around for some time to come in spite of their issues.
Believe it or not, AMD is still a CPU company with some relevant producxts. While Intel has the advantage in x86 performance and process technology, AMD has a distinct advantage in the integrated graphics portion. While Trinity was a big step in the right direction in terms of performance and power consumption, it was not enough to boost their flagging marketshare. Throughout the 2013 they are working on several products that will help to change their fortunes.
The first product that we will likely see is the Jaguar core based Kabini APUs. These are the next generation, low power APUs which will replace the Brazos 2.0 products that we currently are seeing. These quad core and dual core parts are manufactured by TSMC on their 28 nm process. Kabini will be the first APU to include the new GCN architecture that we currently see in the HD 7700 series and above. AMD will be breaking new ground in offering a true quad core part at price points unseen so far.
Subject: Mobile | January 9, 2013 - 08:22 PM | Ryan Shrout
Tagged: video, z-60, vizio, Temash, ces 2013, CES, APU, amd
While Josh taps away on a story about the updates to AMD's roadmap announced at CES this week, we stopped by the Experience Zone to see what demonstrations we could get our hands on. We ran into Chris who showed us two new interesting products. The first was an AMD Z-60 based tablet from Vizio running Modern Warfare 2 at high image quality settings compared to a currently selling Intel Clovertrail design. Where the AMD system had no issues and could play the game very smoothly, the other was running at an awful frame rate and with obvious visual glitches.
Secondly, and maybe more impressive, was the prototype tablet AMD showed using the upcoming Temash APU. Due out in Q2 of this year, Temash is an APU based on Jaguar CPU cores and GCN GPU cores - the first GCN based APU. They demoed an early unit running DiRT Showdown at 1080p (at low quality settings) and I found the visuals to be quite impressive! It looks like 2013 might turn out to be a better year for AMD in the mobile space than many expected.
PC Perspective's CES 2013 coverage is sponsored by AMD.
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