Subject: General Tech | May 23, 2013 - 01:00 PM | Ken Addison
Tagged: z87, Y500, xbox one, xbox, video, Temash, Richland, podcast, pcper, msi, Lenovo, Kaveri, Kabini, Jaguar, Intel, hgst, gtx 650m, Giagbyte, ECS, asus, APU, amd
PC Perspective Podcast #252 - 05/23/2013
Join us this week as we discuss Z87 Motherboards, Xbox One, Lenovo Y500 Gaming notebook and more!
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Hosts: Ryan Shrout, Josh Walrath, Allyn Malventano, and Morry Teitelman
Program length: 1:17:01
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The Architectural Deep Dive
AMD officially unveiled their brand new Bobcat architecture to the world at CES 2011. This was a very important release for AMD in the low power market. Even though Netbooks were a dying breed at that time, AMD experienced a good uptick in sales due to the good combination of price, performance, and power consumption for the new Brazos platform. AMD was of the opinion that a single CPU design would not be able to span the power consumption spectrum of CPUs at the time, and so Bobcat was designed to fill that space which existed from 1 watt to 25 watts. Bobcat never was able to get down to that 1 watt point, but the Z-60 was a 4.5 watt part with two cores and the full 80 Radeon cores.
The Bobcat architecture was produced on TSMC’s 40 nm process. AMD eschewed the upcoming 32 nm HKMG/SOI process that was being utilized for the upcoming Llano and Bulldozer parts. In hindsight, this was a good idea. Yields took a while to improve on GLOBALFOUNDRIES new process, while the existing 40 nm product from TSMC was running at full speed. AMD was able to provide the market in fairly short order with good quantities of Bobcat based APUs. The product more than paid for itself, and while not exactly a runaway success that garnered many points of marketshare from Intel, it helped to provide AMD with some stability in the market. Furthermore, it provided a very good foundation for AMD when it comes to low power parts that are feature rich and offer competitive performance.
The original Brazos update did not happen, instead AMD introduced Brazos 2.0 which was a more process improvement oriented product which featured slightly higher speeds but remained in the same TDP range. The uptake of this product was limited, and obviously it was a minor refresh to buoy purchases of the aging product. Competition was coming from low power Ivy Bridge based chips, as well as AMD’s new Trinity products which could reach TDPs of 17 watts. Brazos and Brazos 2.0 did find a home in low powered, but full sized notebooks that were very inexpensive. Even heavily leaning Intel based manufacturers like Toshiba released Brazos based products in the sub-$500 market. The combination of good CPU performance and above average GPU performance made this a strong product in this particular market. It was so power efficient, small batteries were typically needed, thereby further lowering the cost.
All things must pass, and Brazos is no exception. Intel has a slew of 22 nm parts that are encroaching on the sub-15 watt territory, ARM partners have quite a few products that are getting pretty decent in terms of overall performance, and the graphics on all of these parts are seeing some significant upgrades. The 40 nm based Bobcat products are no longer competitive with what the market has to offer. So at this time we are finally seeing the first Jaguar based products. Jaguar is not a revolutionary product, but it improves on nearly every aspect of performance and power usage as compared to Bobcat.
2013 Elite Mobility APU - Temash
AMD has a lot to say today. At an event up in Toronto this month we got to sit down with AMD’s marketing leadership and key engineers to learn about the company’s plans for 2013 mobility processors. This includes a refreshed high performance APU known as Richland that will replace Trinity as well as two brand new APUs based on Jaguar CPU cores and the GCN architecture for low power platforms.
Josh has put together an article that details the Jaguar + GCN design of Temash and Kabini and I have also posted some initial performance results of the Kabini reference system AMD handed me in May. This article will detail the plans that AMD has for each of these three mobile segments, starting with the newest entry, AMD’s Elite Mobility APU platform – Temash.
The goal of the APU, the combination of traditional x86 processing cores and a discrete style graphics system, was to offer unparalleled performance in smaller and more efficient form factors. AMD believes that their leadership in the graphics front will offer them a good sized advantage in areas including performance tablets, hybrids and small screen clamshells that may or not be touch enabled. They are acknowledging though that getting into the smallest tablets (like the Nexus 7) is not on the table quite yet and that content creation desktop replacements are probably outside the scope of Richland.
2013 Elite Mobility APU – Temash
AMD will have the first x86 quad-core SoC design with Temash and AMD thinks it will make a big splash in a relatively new market known as the “high performance” tablet.
Temash, built around Jaguar CPU cores and the graphics technology of GCN, will be able to offer fully accelerated video playback with transcode support as well with features like image stabilization and Perfect Picture enabled. Temash will also be the only SoC to offer support for DX11 graphics and even though some games might not have the ability to show off added effects there are quite a few performance advantages of DX11 over DX10/9. With more than 100% claimed GPU performance upgrade you’ll be able to drive displays at 2560x1600 for productivity use and even be able to take advantage of wireless display options.
We are Still Among the Living
The day after the official AMD presentation we were able to sit down with Leslie Sobon for a good hour and really dig into the products we are expecting throughout this next year. AMD did not officially announce any products, but they revealed more details about products on their roadmaps.
To say that AMD is in a somewhat precarious situation is an understatement. This does not necessarily mean that they won’t survive for some years. This was never mentioned to us by AMD, but we can assume that it is not in ATIC’s best interest to let AMD flounder too much. AMD is still GLOBALFOUNDRIES largest customer, and ATIC believes that they can become a fabrication giant in the next few years. So, while AMD is hitting some hard times, they will be around for some time to come in spite of their issues.
Believe it or not, AMD is still a CPU company with some relevant producxts. While Intel has the advantage in x86 performance and process technology, AMD has a distinct advantage in the integrated graphics portion. While Trinity was a big step in the right direction in terms of performance and power consumption, it was not enough to boost their flagging marketshare. Throughout the 2013 they are working on several products that will help to change their fortunes.
The first product that we will likely see is the Jaguar core based Kabini APUs. These are the next generation, low power APUs which will replace the Brazos 2.0 products that we currently are seeing. These quad core and dual core parts are manufactured by TSMC on their 28 nm process. Kabini will be the first APU to include the new GCN architecture that we currently see in the HD 7700 series and above. AMD will be breaking new ground in offering a true quad core part at price points unseen so far.
Subject: Mobile | January 9, 2013 - 08:22 PM | Ryan Shrout
Tagged: video, z-60, vizio, Temash, ces 2013, CES, APU, amd
While Josh taps away on a story about the updates to AMD's roadmap announced at CES this week, we stopped by the Experience Zone to see what demonstrations we could get our hands on. We ran into Chris who showed us two new interesting products. The first was an AMD Z-60 based tablet from Vizio running Modern Warfare 2 at high image quality settings compared to a currently selling Intel Clovertrail design. Where the AMD system had no issues and could play the game very smoothly, the other was running at an awful frame rate and with obvious visual glitches.
Secondly, and maybe more impressive, was the prototype tablet AMD showed using the upcoming Temash APU. Due out in Q2 of this year, Temash is an APU based on Jaguar CPU cores and GCN GPU cores - the first GCN based APU. They demoed an early unit running DiRT Showdown at 1080p (at low quality settings) and I found the visuals to be quite impressive! It looks like 2013 might turn out to be a better year for AMD in the mobile space than many expected.
PC Perspective's CES 2013 coverage is sponsored by AMD.
Follow all of our coverage of the show at http://pcper.com/ces!