Three strikes; you're out! Microsoft might be abandoning Surface

Subject: General Tech | October 9, 2014 - 01:31 PM |
Tagged: microsoft, surface, fail

It seems that Microsoft might be catching on to something everyone else in the market knew when they first announced their first foray into hardware since the Zune; software companies shouldn't annoy their customer by competing with them.  Ballmer originally tried to assuage companies like Acer by claiming that Surface was just a proof of concept, which was met by disbelief and after 3 iterations of Surface those doubts were proven to be justified. According to Microsoft the Surface 3 is a big hit overseas but as this is their first crack at those markets you can bet that the sales will follow the same precipitous drop we saw for the first Surface in North America. 

The news from DigiTimes today is that Surface 3 will be the last generation of this hybrid tablet.  It could be that Microsoft will now focus on their phones, much to the dismay of those who have used their phones though perhaps the remaining human assets from Nokia will bring forth a new generation of workable devices.

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"Microsoft continues to see weak sales for its Surface Pro 3 tablet and is reportedly planning to cancel the product line since shipment performance has been far lower than expectations, according to sources from the upstream supply chain."

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Microsoft Surface Pro 3 Is Selling Out?

Subject: General Tech, Systems | September 15, 2014 - 01:31 AM |
Tagged: surface 3, surface, microsoft

Through their blog, Microsoft claims that their Surface Pro 3 devices are selling out in their recently added, overseas markets. In parts of Australia, all models were sold out early in the first day (we can of course question how many is "some retailers" and how much stock each had). The company expects to have appropriate stock levels in a week or two.

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Honestly, I never quite get these announcements of low stock. While it is better than having too much stock, and these releases might ease the nerves of shy investors, having too low stock is a problem, too. It is often a sign of something lacking: production, confidence, market insight, distribution, and so forth. It can tell an interesting story if these sales figures are immense, see the Nintendo Wii, but often it just raises a critical eyebrow. This is especially true if concrete figures are danced around.

I mean, if someone is at a store and looking for a Surface but none is available, do you really need to let them know that you intend to make more?

Source: Microsoft

Scratching the Surface 2 (in the Price Tag). $100 Off.

Subject: General Tech, Systems, Mobile | August 26, 2014 - 09:10 PM |
Tagged: microsoft, surface, Surface 2

While the Surface Pro 3 has just been released, the latest Windows RT version is still the Surface 2. It is powered by Tegra 4 and contains 2GB of RAM. It also cannot run anything, unless it comes from Windows Store, it is a Windows Update, or it is a website that runs in Internet Explorer 11. If what you are looking for is Microsoft Office 2013 RT (included), Netflix, Halo: Spartan Assault, and so forth, then all Surface 2 models are currently reduced in price by $100 at the Microsoft Store.

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Of course, the launch of the Surface Pro 3 without a corresponding Surface 3 suggests that this sale is a way to clear up-to year-old stock for a product refresh. In January, there were rumors circulating that a Surface 3 would appear with a Tegra K1 processor. Of course, with the first two RT-based Surface tablets containing Tegra SoCs, that could just be pattern recognition (rather than concrete information). Other rumors claim that Microsoft is interested in Qualcomm's chips, if only for a "mini" variant.

Either way, you can get a Tegra 4-powered tablet for $349 USD (32 GB), $449 USD (64 GB), or $579 USD (64 GB with LTE from AT&T). Previously, they were $449, $549, and $679, respectively.

Microsoft is hoping price cuts will make Win8 more attractive

Subject: General Tech | February 24, 2014 - 12:19 PM |
Tagged: win8, surface, microsoft

DigiTimes does not specifically mention Surface but there are not too many devices running Windows 8 which can be purchased for under $250.   By reducing the licensing fee by $35 for machines that are at that price level Microsoft might make system builders a little more interested to include low cost Windows 8 machines in their lineup as they can sell at a higher margin or at a lower MSRP.  Of course consumers would still have to buy them for those companies to make a profit and it seems very unlikely that a 10% price reduction will convince people they need a Surface or similar device when there are so many other alternatives available.  It does make you wonder if you could get your hands on a Win8 license at a lower cost if you promise to install it on a cheap system.

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"Microsoft plans to further decrease Windows 8.1 licensing rates for entry-level PCs priced below US$250 and tablets, from nearly US$50 currently to about US$15, according to Taiwan-based PC supply chain makers."

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Source: DigiTimes

It's a bad day to be Ballmer

Subject: General Tech | July 31, 2013 - 02:10 PM |
Tagged: microsoft, surface, winRT, fail

The future of Windows RT and the Surface tablet are bleak, maybe bleaker than you think as Microsoft made $853 million in sales on the non-Pro Surface.  That number is lower than the hit that Microsoft's prospective sales took in lowering the price of the Surface by $150.  Acer warned them a year ago that they should stick with software and ASUS has just announced that they have no interest in making any more Surface devices until demand appears.  You can see the actual numbers of the immense loss for Microsoft that Surface created at The Register.  If that wasn't bad enough, British courts have ruled that Microsoft can not use the term SkyDrive for their online storage solution anymore.

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"Got that? Microsoft spent more in a single year advertising the Windows 8 and Surface launches than it took in from Surface sales that same year."

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Source: The Register

Can 3,000,000 Surface buyers be wrong?

Subject: General Tech | April 25, 2013 - 02:43 PM |
Tagged: winRT, win8, surface, microsoft, sales, Surface Pro

Believe it or not, according to The Inquirer's sources Microsoft managed to sell three million Surface and Surface Pro tablets, accounting for 7.5% of sales in the first quarter of 2013.  In comparison Apple accounts for a hair under 50% of branded tablet sales, with Android tablets making up the rest of the market.  For a company not generally associated with hardware, apart from the Zune, Microsoft has made a definite impact on tablet sales with their new OS and hybrid machines.  They do not define the split between Surface and Surface Pro, nor mention how many buyers did not realize the limitations of WinRT, regardless this is good news for Microsoft if not for some of their traditional partners such as ASUS and Acer.

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"TABLET UPSTART Microsoft managed to capture 7.5 percent of the global 'branded' tablet market in the first three months of the year."

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Source: The Inquirer

NVIDIA to rip the ARMs off of Surface?

Subject: General Tech | January 10, 2013 - 03:20 PM |
Tagged: microsoft, surface, winRT, tegra 4, nvidia, arm

NVIDIA's new Shield gaming device might have distracted your attention from another new product they demonstrated which could be even more important to their success, a fully functional WinRT tablet.  The tablet is powered by a Tegra 4 chip and apparently runs smoothly even on this OS which was theoretically designed for ARM hardware.  DigiTimes feels that this is a sign that NVIDIA, who have had a long if somewhat troubled relationship with Microsoft, could become a chip supplier for new Surface devices and tablets.  Hopefully in the near future we will get to see a head to head review of two devices powered by different chips so that we can see which provides the best experience.

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"Nvidia unveiled a pilot tablet based on its new Tegra 4 processor and Microsoft's Windows RT operating system at CES 2013, and since the device is already operating smoothly, Nvidia will have a chance of becoming the CPU supplier for next-generation Surface tablets or Windows RT-based tablets from other IT players, according to Digitimes Research senior analyst Eric Lin."

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Source: DigiTimes

Microsoft Surface Pro Priced and Dated

Subject: General Tech, Systems, Mobile | November 29, 2012 - 10:52 PM |
Tagged: surface, Surface Pro, windows 8

When surface was originally announced we were promised the availability of two different models: Surface RT and Surface Pro. The two devices are what Microsoft considers canonical to the modern Windows experience. The original Microsoft Surface, an interactive table designed for commercial applications, was stripped of its trademark and rebranded Microsoft PixelSense.

The Surface RT was positioned as the introductory and lower-end Windows tablet incapable of x86-support. With a base price of $499 the ARM-based device takes up the lower end of the market with an attempt to bring laptop form to an iPad-style platform.

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The Surface Pro will come in two SKUs: a 64GB version will cost you $899 or fork over $999 to double that to 128GB of flash storage. All SKUs will include an Intel i5 processor, 4GB of RAM, and an Intel HD 4000 GPU driving a 10.6” 1080p display. You will be able to attach an external monitor via mini display port. Windows 8 will be the driving operating system behind this device and bring support for x86 applications to the Surface platform.

Neither Surface Pro SKU will include a keyboard-cover in the price but both will include a stylus. You still have the option of augmenting your device with their magnetically attached keyboards. I can only assume that Microsoft did not include them solely for pricing.

The Surface family will complete in January 2013.

Tired of hearing about WinRT yet?

Subject: General Tech | October 25, 2012 - 01:32 PM |
Tagged: win8, winRT, microsoft, tablet, surface

Now that you have finished reading and absorbing Scott's take on what WinRT will mean to developers of games and programs as well as users who have become habituated to the desktop being the computer you might wonder if there are any alternate viewpoints.  AnandTech offers a different take, starting with the history of tablets and touchscreens and the ways in which Microsoft has previously failed in that market.  They move onto the rational behind the decision to toss backwards compatibility out the window as well as how the app environment will likely change over the near future and the new locked down nature of the desktop.  You can finish up with a look at the current state of WinRT's apps such as Office 13 and the different versions of IE on these WinRT powered devices.

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"Meet Windows RT. It’s Microsoft’s first major foray into the modern tablet market, the shipping version of Windows-on-ARM, and it’s one of Microsoft’s most important product launches ever. Windows 8 shares the same touch-friendly user interface, but the ARM silicon makes RT an almost entirely tablet-centric operating system, the first for Microsoft. Combined with the focus on premium hardware experiences, this is Redmond’s most serious push to be competitive with the iOS and Androids of the world. How does it fare? Keep reading."

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Source: AnandTech

Microsoft Surface Launch Webcast

Subject: General Tech | October 25, 2012 - 12:26 PM |
Tagged: surface, microsoft

Interested in the Microsoft Surface?  Check out the live web stream of the Microsoft Surface Launch from New York City in about an hour at 10:30 AM PT/1:30 PM ET.

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Read more about Windows RT tablets at PC Perspective.

What do you think about the Microsoft Surface tablet? Let us know in the comments below!

Source: Microsoft