Redefining Price/Performance with AMD Motherboards
Motherboards are fascinating to me. They always have been. I remember voraciously reading motherboard reviews in the mid-90s. I simply could not get enough of them. Some new chipset from SiS, VIA, or ALi? I scoured the internet for information on them and what new features they would bring to the table. Back then motherboards did not have the retail presence they do now. The manufacturers were starting to learn to differentiate their products and cater to the enthusiasts who would not only buy and support these products, but also recommend them to friends/family/the world.
Today motherboards are really the foundation for any PC build. Choosing a motherboard is no longer just picking up some whitebox board that has a 440 BX chipset. Now users are much more active in debating what kind of features they need, what kind of feedback has this manufacturer received from consumers, what kind of ratings the board has on Amazon or Newegg. Features like build quality or overclocking performance sway users from company to company and product to product.
In the past 15 years or so we have seen some pretty rigid guidelines for pricing of motherboards. The super cheap “PC Chips” style motherboards existed below the $90 range. The decent, but unexciting motherboards with the bare minimum of features would go from $90 to $150. The $150 and beyond products were typically considered enthusiast class motherboards with expanded features, better build quality, and more robust power delivery options. Thankfully for consumers, this model is being shaken up by the latest generation of products from AMD.
MSI insures that everything is nicely packed and protected in their black and red box.
I mentioned in the previous Gigabyte G1.Sniper.A88X review that AMD and its partners do not have the luxury of offering a $150 and above FM2+ motherboard due to the nature (and pricing) of the latest FM2+ APUs. I am fairly sure the amount of people willing to spend $200 on a motherboard to house a $179 APU that seemingly overclocks as well on a cheap board as it does a more expensive one (meaning, not very well at all) is pretty low. If there is one bright side to the latest Kaveri APUs, it is that the graphics portion is extremely robust in both graphics and OpenCL applications. The hope for AMD and users alike is that HSA will in fact take off and provide a significant performance boost in a wide variety of applications that typically require quite a bit of horsepower.