AMD wants to set the record straight on its future GPU strategy

Subject: Graphics Cards | February 15, 2013 - 01:50 PM |
Tagged: southern islands, Solar System, Sea Islands, radeon, oland, mars, holycrapiamtotallyconfused, amd

Remember that story we posted last week and then discussed on the podcast about AMD not releasing any new GPUs in 2013?  Today we had a call with AMD that attempted to answer some questions, clear up some confusion and give us some insight to the company's direction.  I say 'attempted' because after a 53 minute discussion, we have some answers, but we also have some interesting questions that remain.

First, some definitions.  If you have heard about code names like "Solar System" and "Sea Islands" you might not know what they refer to.  Sea Islands is a new line that will fall into the 8000-series of products and will be a refresh, slightly different architecture based heavily on the Southern Islands parts you've come to love in the Radeon HD 7000 parts.  Solar System is the name AMD has given to the sub-category of Sea Islands directly related to mobile products, the 8000M. 

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The slide that started this confusion - and our questions.

What might make things even more confusing is that there are some 8000-series parts that are already shipping in OEM desktops and notebooks that use verbatim HD 7000 GPU specs.  So what you have is a combination series with Radeon HD 8000 that is made up of some rebrands and at least a couple of "new" chips thus far.  Those two new GPUs, Mars and Oland (Radeon HD 8650 and HD 8670) depending on the mobile or desktop target, are already out and you can find them if you look hard.  They are NOT available in the channel or for DIY PC users. 

Our readers might be disappointed to learn that Sea Islands is heavily focused on the notebook and mobile markets though AMD did indicate that there some good things coming for the channel users in the future in 2013. 

We also learned that the HD 7900-series will remain the company's high end parts through the end of 2013 but AMD said that there are new SKUs set to be released in this series sometime this year as well.  Will that be the elusive HD 7990 dual-GPU product or maybe just something in the mainstream 7800 segments?  They wouldn't tell us but we are definitely hoping for higher performance parts.  You might also expect to see these new 7000-series parts to use Sea Islands silicon...

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The Radeon HD 7970 looks like it will stay a focus for AMD throughout 2013.

Many readers might be wondering why AMD is breaking its standard cadence of near-yearly GPU releases.  The answer came from AMD's Roy Taylor, VP of Channel Sales, who said that "7000 series parts are continuing to ramp UP, sales are increasing" so it is premature for AMD, as a company intending to make money, to introduce a new series or architecture. 

In fact Roy was very emphatic about relieving us of potential ambiguity. 

We have products, we have a road map.  We are not announcing them now because we want to reposition the ones we have now.  We are not sitting still, we do not lack resources, we do not lack imagination.

So what can you expect for the future?  Sea Islands chips will continue to be released and eventually in the desktop, channel market and some of them will be branded as 7000-series parts and some of them will be branded as 8000-series parts.  They wouldn't give us information on whether or not you'll see BIGGER chips (which we would assume would be faster) than the current HD 7900 cards or if they would all be in the mainstream segment. 

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AMD thinks its partnerships with key games like Crysis 3 will help keep momentum in 2013.

The residual message from this call was that AMD wants everyone to know that they have the best products on the market today and to maintain that momentum, AMD will enhance drivers, establish big partnerships with gaming companies and developers and release SOME new GPUs. 

AMD was cagey again when asked about the possibility of a new architecture by the end of 2013 but based on the reactions of AMD reps I tend to believe we will see it, though probably very very close to the end of that time.  (Update: AMD did in fact say that an entire new product stack would be releaed by the end of 2013.)

That all clear now?

Podcast #238 - Thinkpad Tablet 2, Raspberry Pi, Nonvolatile DIMMS and more!

Subject: General Tech | February 14, 2013 - 04:07 PM |
Tagged: podcast, NVDIMMS, Raspberry Pi, Thinkpad, tablet 2, nvidia, amd, southern islands, Solar System, Crysis 3, Intel

PC Perspective Podcast #238 - 02/14/2013

Join us this week as we discuss the Thinkpad Tablet 2, Raspberry Pi, Nonvolatile DIMMS and more!

You can subscribe to us through iTunes and you can still access it directly through the RSS page HERE.

The URL for the podcast is: http://pcper.com/podcast - Share with your friends!

  • iTunes - Subscribe to the podcast directly through the iTunes Store
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Hosts: Ryan Shrout, Jeremy Hellstrom, Josh Walrath and Allyn Malventano

This Podcast is brought to you by MSI!

Program length: 1:13:52

Podcast topics of discussion:

  1. Week in Reviews:
    1. 0:02:00 Crysis 3 Live Game Stream - Win Free Stuff!!
    2. 0:04:10 Lenovo ThinkPad Tablet 2 Preview
    3. 0:09:15 Rosewill Tachyon Series 1000 watt power supply
    4. 0:12:00 Gigabyte GA-F2A85X-UP4 Preview
  2. 0:16:18 This Podcast is brought to you by MSI!
  3. News items of interest:
    1. 0:17:50 Reports of no new AMD cards for 2013
    2. 0:26:40 Windows is feeling "blue"
    3. 0:32:15 Nonvolatile DIMMs
    4. 0:38:08 Raspberry Pie 5MP camera module
    5. 0:43:55 NVIDIA bundles credits for free to play games
    6. 0:49:30 Corsair Acquires Simple Audio
    7. 0:53:00 Intel confirms upcoming set top box
  4. Closing:
    1. 0:56:45 Hardware / Software Pick of the Week
      1. Ryan: A Raspberry Pi device
      2. Jeremy: ping -p 32 -s 1110 x.x.x.x
      3. Josh: System Shock 2 on GOG.com
      4. Allyn: ioSafe N2
  1. 1-888-38-PCPER or podcast@pcper.com
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  3. http://twitter.com/ryanshrout and http://twitter.com/pcper
  4. Closing/outro

Be sure to subscribe to the PC Perspective YouTube channel!!

 

Author:
Manufacturer: AMD

We are Still Among the Living

The day after the official AMD presentation we were able to sit down with Leslie Sobon for a good hour and really dig into the products we are expecting throughout this next year.  AMD did not officially announce any products, but they revealed more details about products on their roadmaps.

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To say that AMD is in a somewhat precarious situation is an understatement.  This does not necessarily mean that they won’t survive for some years.  This was never mentioned to us by AMD, but we can assume that it is not in ATIC’s best interest to let AMD flounder too much.  AMD is still GLOBALFOUNDRIES largest customer, and ATIC believes that they can become a fabrication giant in the next few years.  So, while AMD is hitting some hard times, they will be around for some time to come in spite of their issues.

CPUs

Believe it or not, AMD is still a CPU company with some relevant producxts.  While Intel has the advantage in x86 performance and process technology, AMD has a distinct advantage in the integrated graphics portion.  While Trinity was a big step in the right direction in terms of performance and power consumption, it was not enough to boost their flagging marketshare.  Throughout the 2013 they are working on several products that will help to change their fortunes.

The first product that we will likely see is the Jaguar core based Kabini APUs.  These are the next generation, low power APUs which will replace the Brazos 2.0 products that we currently are seeing.  These quad core and dual core parts are manufactured by TSMC on their 28 nm process.  Kabini will be the first APU to include the new GCN architecture that we currently see in the HD 7700 series and above.  AMD will be breaking new ground in offering a true quad core part at price points unseen so far.

Click here to read the rest of our coverage of AMD at CES 2013