Subject: Mobile
Manufacturer: Motorola

Introduction

Motorola has released an updated version of their low-cost Moto E smartphone for 2015, adding faster hardware and LTE support to an unlocked device with an unsubsidized retail of just $149. In this review we'll examine this new phone to find out if there are any significant limitations given its bargain price.

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Introduction

There has been a trend toward affordability with smartphone pricing that accelerated in 2014 and has continued its pace to start this year. Of course expensive flagships still exist at their $500+ unsubsidized retail prices, but is the advantage of such a device worth the price premium? In most cases a customer in a retail space would be naturally drawn to the more expensive phones on display with their large, sharp screens and thin designs that just look better by comparison. To get the latest and greatest the longstanding $500 - $700 unsubsidized cost of popular smartphones have made 2-year contract pricing a part of life for many, with contract offers and programs allowing users to lease or finance phones positioned as attractive alternatives to the high initial price. And while these high-end options can certainly reward the additional cost, there are rapidly diminishing returns on investment once we venture past the $200 mark with a mobile device. So it’s this bottom $200 of the full-price phone market which is so interesting not just to myself, but to the future of smartphones as they become the commodity devices that the so-called “feature phones” once were.

One of the companies at the forefront of a lower-cost approach to smartphones is Motorola, now independent from Google after Motorola Mobility was sold to Lenovo in October of 2014. A year before the sale Motorola had released a low-cost smartphone called the Moto G, an interesting product which ran stock Android for a fraction of the cost of a Google Play edition or even Nexus device; though it was underpowered with decidedly low-end specs. After a redesign in 2014, however, the 2nd edition Moto G became a much more compelling option, offering a unique combination of low price, respectable hardware, a stock Android experience, and Motorola’s now trademark design language, to a market drowning in bloated MSRPs. There was just one problem: while the 2014 Moto G had solid performance and had (quite importantly) moved larger 5-inch screen with a higher 720x1280 resolution IPS panel, there was still no LTE support. Selling without a contract for just $179 unlocked made the lack of LTE at least understandable, but as carrier technology has matured the prevalence of LTE has made it an essential part of future devices - especially in 2015. Admittedly 3G data speeds are fast enough for many people, but the structure of the modern mobile data plan  often leaves that extra speed on the table if one’s device doesn’t support LTE.

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Continue reading our review of the new Motorla Moto E smartphone!!

MWC 2014: Qualcomm Snapdragon 610 and 615 are 64-bit, 8-core with LTE

Subject: Processors, Mobile | February 24, 2014 - 05:30 PM |
Tagged: snapdrdagon 615, snapdragon 610, snapdragon 410, snapdragon, qualcomm, MWC 14, MWC, adreno 405, adreno

Intel, Mediatek and Allwinner have all come out with new SoC announcements at Mobile World Congress and Qualcomm is no different.  By far the most interesting release is what it calls the "first commercial" 64-bit Octa-Core chipset with integrated global LTE support.  The list of features and technologies included on the chipset is impressive.  

The Snapdragon 615 integrates 8 x ARM Cortex-A53 cores that opterate on the newer 64-bit ARMv8 architecture while supporting 32-bit for backwards compatibility.  Qualcomm is not using a custom designed CPU core for this chipset but the company has stated it will have its own custom 64-bit core sometime in 2015.  This 8-core model is divided into a pair of quad-core clusters that will be tuned to different clock speed and power levels, offering the ability to run slightly more efficiently than would be possible with all cores tuned to the highest performance.

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Snapdragon 610 is essentially the same design but is limited to a quad-core, single cluster setup.  

Both of these parts will integrate the Qualcomm custom built Adreno 405 GPU that brings a DX11 class feature set, along with OpenGL ES 3.0 and OpenCL 1.2.  The Adreno 405 performance is still unknown but it should be able to compete with the likes of PowerVR's Series6 used in the Apple A7 and Intel Merrifield parts.  Quad HD resolutions are supported up to 2560x1600 and Miracast integration enables wireless display.  H.265 hardware decode acceleration also found its way into the 615/610.

Connectivity features of the Snapdragon 615/610 include 802.11ac wireless as well as the company's 3rd generation LTE modem.  Category 4 and carrier aggregation are optional.

Qualcomm has publicly stated that the move to 8-core processors with software lacking the capability to manage them properly was a poor decision.  But it would appear that the "core race" has infected just about everyone.

Check out the full details in the press release after the break!!