Subject: Editorial | September 18, 2015 - 01:00 PM | Josh Walrath
Tagged: Zen, raja koduri, lisa su, Jim Keller, bulldozer, amd
2012 was a significant year for AMD. Many of the top executives left and there were many new and exciting hires at the company. Lisa Su, who would eventually become President and CEO of AMD was hired in January of that year. Rory Read seemed to be on a roll with many measures to turn around the company. He also convinced some big name folks to come back to AMD from other lucrative positions. One of these rehires was Jim Keller.
Jim Keller, breakin it down for AMD. Or doing "The Robot". Or both.
Today it was announced that Jim would be leaving AMD effective Sept. 18th. He was back at AMD for three years and in that time headed up the CPU group. He implemented massive changes that would result in the design of the upcoming Zen architecture. There was a full scale ejection of the Bulldozer concept that powered AMD processors since 2011 with the FX-8150 introduction with the current Excavator core design to last through 2016 with the final product being "Bristol Ridge,"expected next summer. Zen will not ship until late 2016 with the first full quarter of revenue in 2017.
Jim helped to develop the K7 and K8 processors from AMD. He also was extremely influential in the creation of the X86-64 ISA that not only powers AMD’s parts, but also was adopted by Intel after their disastrous EPIC/IA64 ISA failed to go anywhere. His past also includes work at DEC on the Alpha processors and before AMD at Apple working on the A4 and A5 SOCs.
We do not know any of the details about his leaving, and perhaps never will. AMD has released an official statement that “Jim Keller is leaving AMD to pursue other opportunities, effective September 18”. Looking at Jim’s past employment, he seems to move around a bit. Perhaps he enjoys coming into a place, turning things around, implementing some new thinking, but then becomes bored with the daily routine of management, budget, and planning.
In the near future this change will not affect AMD’s roadmaps or product lineups. We still will see Bristol Ridge as the follow-up for Godavari in Summer 2016 and the late 2016 introduction of Zen. What can be said beyond that is hard to quantify. There are a lot of smart and talented people still working at AMD and perhaps this allows someone there to step up and introduce the next generation of architectures and thinking at AMD. Everybody likes the idea of a rockstar designer coming in to shake things up, but time moves on and new people become those rockstars.
We wish Jim well on his new journey and hope that this is not a harbinger of things to come for AMD. Consumers need the competition that AMD brings to the table and we certainly hope we see them continue to release new products and stay on a schedule that will benefit both them and consumers. Perhaps he will join fellow veteran Glenn Henry at VIA/Centaur and produce the next, great X86-64 chip. Perhaps not.
Subject: Editorial | September 9, 2015 - 03:53 PM | Ryan Shrout
Tagged: raja koduri, amd
In a move of outstanding wisdom and forward thinking, AMD has made a personnel move that I can get behind and support. After forming the Radeon Technologies Group to help refocus the company on graphics, it has promoted Raja Koduri to the role of Senior Vice President and Chief Architect of that new group. While this might be a little bit of an "inside baseball" announcement to discuss, Raja is one of the few people in the industry that I have known since day one and he is an outstanding and important person in the graphics world as we know it today.
Koduri recently returned to AMD after a stint with Apple as the mobile SoC vendors director of graphics architecture and his return was met with immediate enthusiasm and hope for a company that continues to struggle financially.
In this new role, Koduri will no longer just be responsible for the IP of AMD graphics, adding to his responsibility the entirety of the hardware, software and business direction for Radeon products. From personal experience I can assure readers that Raja is a fantastic leader, has great instincts for what the industry needs and has seen some of AMD's most successful products through development.
This new role and new division of structure at AMD will come with a lot of responsibility, as Koduri will be responsible for finding ways to grow the Radeon brand's shrinking market share, how to make a play in the mobile IP space, change the dynamic between developers and AMD, and how working with console vendors like MS and Sony makes sense going forward. In many ways this is a return to the structure that made ATI so successful as a player in the GPU space and AMD is definitely hoping this move can turn things around.
Good luck Raja!
Subject: General Tech, Graphics Cards | April 19, 2013 - 02:51 PM | Ryan Shrout
Tagged: raja koduri, apple, amd
Interesting information has surfaced today about the addition of a new executive at AMD. Raja Koduri, who previously worked for ATI and AMD as Chief Technology Officer, departed the company in 2009 for a four year stint at Apple, helping to turn that company into an SoC power house. Developing its own processors has enabled Apple to stand apart from the competition in many mobile spaces and Koduri is partly responsible for the technological shift at Apple.
Starting on Monday though, Raja Koduri is officially back at AMD, taking over as the CVP (Corporate Vice President) of Visual Computing. This position will result in more complete control over the entirety of the hardware and software platforms AMD is developing including desktop discrete, mobile and APU/SoC designs. This marks the second major returning visionary executive in recent memory to AMD, the first of which was Jim Keller in August of 2012 (also returning from a period with Apple).
It will take some time for Koduri to have effect on AMD's current roadmap
Having known Raja Koduri for quite a long time I have always seen the man as an incredibly intelligent engineer that was able to find strengths in designs that others could not. Much of the success of the ATI/AMD GPU divisions during the 2000s was due to Koduri's leadership (among others of course) and I think having him back at AMD at an even more senior role is great news for both discrete graphics fans and APU users.
In a discussion with Koduri recently, Anandtech got some positive feedback for PC gamers:
Raja believes there’s likely another 15 years ahead of us for good work in high-end discrete graphics, so we’ll continue to see AMD focus on that part of the market.
Koduri sees 15 years more GPU evolution
So even though this hiring isn't going to change AMD's position on the APU and SoC strategy, it is good to have someone at the CVP level that sees the importance and value of discrete, high power GPU technology.
In many talks with AMD over the last 6 months we kept hearing about the healthy influx of quality personnel though much of it was still under wraps. Keller was definitely one of them and Koduri is another and both of the hires give a lot of hope for AMD as a company going forward. Some in the industry have already written AMD off but I find it hard to believe that this caliber of executive would return to a sinking ship.