What does $399 buy these days?
I think it is pretty safe to say that MSI makes some pretty nice stuff when it comes to video cards. Their previous generation of the HD 6000 and GTX 500 series of cards were quite popular, and we reviewed more than a handful here. That generation of cards really seemed to stake MSI’s reputation as one of the top video card vendors in the industry in terms of quality, features, and cooling innovation. Now we are moving onto a new generation of cards from both AMD and NVIDIA, and the challenges of keeping up MSI’s reputation seem to have increased.
The competition has become much more aggressive as of late. Asus has some unique solutions, and companies such as XFX have stepped up their designs to challenge the best of the industry. MSI has found themselves to be in a much more crowded space with upgraded cooler designs, robust feature sets, and pricing that reflects the larger selection of products that fit such niches. The question here is if MSI’s design methodology for non-reference cards is up to the challenge.
Previously I was able to review the R7970 Lightning from MSI, and it was an impressive card. I had some initial teething problems with that particular model, but a BIOS flash later and some elbow grease allowed it to work as advertised. Today I am looking at the R7950 TwinFrozr3GD5/OC. This card looks to feature a reference PCB combined with a Twin Frozr III cooling solution. I was not entirely sure what to expect with this card, since the Lightning was such a challenge at first.
Will it Strike Again?
It can now be claimed that we are arguably in our 4th generation of Lightning products from MSI. It can also be claimed that the 3rd generation of products really put that brand on the mainstream map. The R6970 and N580GTX (and XE version) set new standards for enthusiast grade graphics cards. Outstanding construction, unique pcb design, high quality (and quantity) of components, and a good eye for overall price have all been hallmarks of these cards. These were honestly some of my favorite video cards of all time. Call me biased, but I think when looking through other reviews those writers felt much the same. MSI certainly hit a couple of homeruns with their three Lightning offerings of 2011.
Time does not stand still. Resting on laurels is always the surest way to lose out to more aggressive competitors. It is now 2012 and AMD has already launched the latest generation of HD 7000 chips, with the top end being the HD 7970. This particular product was launched in late December, but cards were not available until January 9th of 2012. We are now at the end of March where we see a decent volume of products on the shelves, as well as some of the first of the non-reference designs hitting the streets. Currently Asus has its DirectCU II based 7970, but now we finally get to see the Lightning treatment.
MSI has not sat upon their laurels it seems. They are taking an aggressive approach to the new Lightning series of cards, and they implement quite a few unique features that have not been seen on any other product before. Now the question is did they pull it off? Throwing more features at something does not necessarily equal success. The increase in complexity of a design combined with other unknowns with the new features could make it a failure. Just look at the R5870 Lightning for proof. That particular card tread new ground, but did so in a way that did not adequately differentiate itself from reference HD 5870 designs. So what is new and how does it run? Let us dig in!
Subject: Graphics Cards | March 6, 2012 - 08:55 PM | Josh Walrath
Tagged: Twin Frozr, R7970, R7870, msi, Lightning, hd 7950, hd 7850, HD 77750, hd 7770, hawk
The Romanian site Lab 501 was able to snap some shots and get some information about the latest generation of custom built graphics products from MSI. We had actually talked to Alex Chang of MSI about what Twin Frozr IV would bring to the table, but today we actually get to see the (nearly) finished parts.
It looks as if MSI is changing around their color scheme, but the heatsink remains as big as the previous generation's. (image courtesy of Lab 501)
The products shown were of course only the AMD based parts, as the NVIDIA Kepler products are still under wraps (but apparently should see the light of day later this month). MSI is giving the full Twin Frozr IV treatment to every HD 7750 and above part. The HD 7970 is getting the Lightning edition with all the bells and whistles, while the HD 7870 is going under the Hawk brand.
We have few details about what all Twin Frozr IV includes, but it keeps the propeller blades and the anti-dust technology that we first saw in the N580GTX Lightning. From the shots we have, it does not appear that they will be using the temperature sensitive fan units that actually change color when going above 45C.
They were able to take a good shot of the board without the heatsink, and it is just as jam packed as the previous Lightning products. (image courtesy of Lab 501)
The Lightning will feature a total of 4 Display Ports and 2 DVI ports, so it can support up to 6 monitors at once. This appears similar to what Asus did with the EAH6950 and EAH6970 cards that were recently reviewed here. The Hawk will only feature 2 Display Ports, HDMI, and DVI-I. The rest of the lineup looks like reference based cards with custom Twin Frozr IV coolers.
It is good to see MSI continues with the more affordable Hawk brand. (image courtesy of Lab 501)
Of particular interest is the board design of the Lightning card. It is simply jam packed with power regulation components and the new "Twin Form-in-One" bracing system which supports both sides of the PCB with metal plates to minimize warping, improve cooling, and funnel airflow. Looking at the back of the card reveals the plate having a nice sized hole in it which would be perfect for another fan to cool all of the components on the back. More digging has informed us that it is actually a removable "GPU Reactor Core". More details should be available soon.
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