Spicing up the GTX 670
The Power Edition graphics card series from MSI is a relatively new addition to its lineup. The Power Edition often mimics that of the higher-end Lightning series, but at a far lower price (and perhaps a smaller feature set). This allows MSI to split the difference between the reference class boards and the high end Lightning GPUs.
Doing this allows users a greater variety of products to choose from, and to better tailor users' purchases by their needs and financial means. Not everyone wants to pay $600 for a GTX 680 Lightning, but what if someone was able to get similar cooling, quality, and overclocking potential for a much lower price? This is what MSI has done with one of its latest Power Edition cards.
The GTX 670 Power Edition
The NVIDIA GTX 670 cards have received accolades throughout the review press. It is a great combination of performance, power consumption, heat production, and price. It certainly caused AMD a great amount of alarm, and it hurriedly cut prices on the HD 7900 series of cards in response. The GTX 670 is a slightly cut-down version of the full GTX 680, and it runs very close to the clock speed of its bigger brother. In fact, other than texture and stream unit count, the cards are nearly identical.
What does $399 buy these days?
I think it is pretty safe to say that MSI makes some pretty nice stuff when it comes to video cards. Their previous generation of the HD 6000 and GTX 500 series of cards were quite popular, and we reviewed more than a handful here. That generation of cards really seemed to stake MSI’s reputation as one of the top video card vendors in the industry in terms of quality, features, and cooling innovation. Now we are moving onto a new generation of cards from both AMD and NVIDIA, and the challenges of keeping up MSI’s reputation seem to have increased.
The competition has become much more aggressive as of late. Asus has some unique solutions, and companies such as XFX have stepped up their designs to challenge the best of the industry. MSI has found themselves to be in a much more crowded space with upgraded cooler designs, robust feature sets, and pricing that reflects the larger selection of products that fit such niches. The question here is if MSI’s design methodology for non-reference cards is up to the challenge.
Previously I was able to review the R7970 Lightning from MSI, and it was an impressive card. I had some initial teething problems with that particular model, but a BIOS flash later and some elbow grease allowed it to work as advertised. Today I am looking at the R7950 TwinFrozr3GD5/OC. This card looks to feature a reference PCB combined with a Twin Frozr III cooling solution. I was not entirely sure what to expect with this card, since the Lightning was such a challenge at first.
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