Microsoft desires it's name on hardware so much it is willing to compete with its self

Subject: General Tech | October 4, 2012 - 10:49 AM |
Tagged: microsoft, win8, surface, google, Android, nexus 7, Samsung, Pegatron

Two companies which for the most part sold software only are making a name for themselves in the hardware sector, in two very different ways.  Google's Android has become quite a player and the upcoming release of the Nexus 7 platform is anticipated by many mobile players because Google has no intentions of making its own phones.  Instead they will make their money licensing the platform to a variety of established cellphone and tablet manufacturers, as they have in the past.  According to what DigiTimes has heard, Microsoft is going in the exact opposite direction with Surface and will be continuing with the same plan as their tablet, which has already caused negative backlash from many of the major player in the market such as Acer.  Designers of Microsoft Win8 based phones are required to use the same platform and interface in order to meet the requirements of Microsoft's licensing agreement which will make phones difficult to differentiate as competitors are very limited in the customization they can offer, at least on the software side.  To make the market even more confusing, Microsoft is reaching out to Pegatron to manufacture their own branded Surface phone, which will find its self in direct competition with the phones from established players, the ones Microsoft is count on to license the portable version of Win8.  It would be hard to come up with another way that Microsoft could make licensing their new OS even less attractive for OEMs and ODMs.

surface.jpg

"Google and Microsoft both reportedly plan to extend the Nexus 7 and Surface tablet lineups to include smartphones as a means to further increase the penetration of their own platforms, but the two companies will implement the strategies in a different tune, according to industry sources.

Google aims to launch smartphones based on its Nexus 7 platform in cooperation with a number of smartphone branded vendors with Samsung Electronics, LG Electronics, Sony Mobile Communications and HTC likely to be potential partners, said the sources.

On the other hand, Microsoft is reportedly tapping ODM maker Pegatron for the production of WP8-based smartphones slated for launch in the first half of 2013, the sources indicated."

Here is some more Tech News from around the web:

Tech Talk

Source: DigiTimes

The Surface Tablet should be cheaper than an Ultrabook, but not by much

Subject: General Tech | June 20, 2012 - 10:34 AM |
Tagged: surface, ultrabook, Pegatron, windows rt, windows 8, tablet, microsoft, arm, tegra 3

You've met Microsoft's two new Surface Tablet by now, either in Scott's write up or elsewhere on the net and are aware that there is a less expensive ARM and Tegra 3 version and a more expensive Ivy Bridge model.  What you might not have known is the expected pricing, a lack that DigiTimes remedies this morning with the prediction the WinRT model will cost at least $600 and the Win8 model more than $800.  Both are being assembled by Pegatron Technology but the amount being assembled is still unknown.  The Surface Tablet is certainly attention grabbing but it costs significantly more than other tablets and many full notebooks, but it likely to be lower priced than either Intel or Apple's ultraportable devices which puts it in an odd spot in the market.  How many will be willing to pay that much for a multi-touch tablet with dock?

MicrosoftSurfacetablet.jpg

"Sources from notebook players have revealed that Microsoft's 10.6-inch Surface tablet PCs will be outsourced to Pegatron Technology for assembly; however, there is still not a firm estimate for order volumes.

The sources also estimated the end-market price of the Windows 8 Pro-based Surface tablet PC with Ivy Bridge processor to be at least above US$799, while the Windows RT-based model, featuring Nvidia's Tegra 3, will be priced above US$599."

Here is some more Tech News from around the web:

Tech Talk

 

Source: DigiTimes

ASUS finally bids farewell to Pegatron

Subject: General Tech | April 18, 2012 - 09:44 AM |
Tagged: Pegatron, fab, asus

Back in the ancient past of computer history, also known as 2007, ASUS split its self into numerous specialized companies with Asustek as the parent company overseeing all of the subsidiaries.  Since 2010, ASUS has been slowly separating from one of their offspring, Pegatron who is an original design manufacturer of ASUS motherboards, laptops and graphics cards.  Since there are a limited amount of quality motherboard manufacturers, which have limited production capabilities ASUS has split the load between several companies including ECS for motherboards and graphics cards and reached out to Foxconn and a handful of others for their mobile products.  Over the coming year we will begin to see these products coming out and it will be interesting to see if there is any noticeable difference in the quality of ASUS products in the second half of this year.  Get more information on the coming changes at DigiTimes.

pegatron-office.jpg

"Asustek Computer plans to decrease ODM production of motherboards by Pegatron beginning mid-2012 and completely end their ODM relationship by the end of the third quarter of 2012, according to component makers."

Here is some more Tech News from around the web:

Tech Talk

 

Source: DigiTimes

Asustek? Your Ultrabook orders are ah pulled.

Subject: General Tech, Systems, Mobile | February 14, 2012 - 11:02 PM |
Tagged: ultrabook, Pegatron, asustek, apple

Pegatron Technology, an independent spin-off company of Asustek, will apparently stop manufacturing ultrabooks for Asustek as early as the end of March. According to a Digitimes, Pegatron will give up ultrabook orders from Asustek due to pressure from their new partner, Apple. Apple has not been pleased by the competition that ultrabooks bring to their MacBook Air lineup of higher-end ultrathin laptops.

Asus-Ultrabook.jpg

Asus really needs to find their Zen...

Have you ever seen a teenager who fights with their parents and moves out with their boyfriend or girlfriend? You know how that usually ends up with a lot of grief and a giant cellphone bill? With Pegatron currently assembling iPhones for Apple we already got the latter portion of that prophecy. How much grief all parties will incur is still pending.

On the other hand, Adrian Kingsley-Hughes of ZDNet is also rebutting the entire story with claims that it does not make sense. He asserts that Apple cannot push its weight against manufacturing and design companies and risk burning bridges.

On the other other hand, it very much does fit Apple’s recent modus operandi with their treatment of Samsung, HTC, and Google. Apple is also willing to drop large vendors with little hesitation. Apple threatened to drop Intel last summer over power concerns. From my position it is more believable than what the ZDNet article lets on.

What do you believe? Has Apple gone and bucked the Pegasus?

Source: Digitimes