Subject: Mobile | August 13, 2012 - 12:44 AM | Tim Verry
Tagged: tablet, price cuts, nook tablet, nook
The Nook Tablet is bookseller Barnes & Noble’s answer to the Amazon and Kindle Fire combination. Running a 1GHz TI OMAP 4 dual core processor and 1GB of system RAM, it doubled up on the hardware specifications of the Amazon Kindle Fire competition. The Nook tablet further sports a 1024x600 resolution IPS display. With that said, it is rather dated compared to the newly announced Nexus 7 tablet from Google (it has been around since November). The Nexus 7 is packing a NVIDIA Tegra 3 SoC, 1GB of RAM, and a 1280x800 IPS display.
As a result, the 7” tablet space is heating up, and with that come price cuts. According to Maximum PC, the entire family of Nook devices will be getting price cuts. The Nook Color–previously sold for $169–is now listed for $149. Also, the 8GB and 16GB versions of the Nook Tablet have reduced prices of 10% and 20% respectively. This results in an 8GB Nook Tablet for $179 and a 16GB Nook Tablet for $199. The 16GB Nook Tablet is now up against the 8GB Nexus 7, whereas it was previously priced against the 16GB Nexus 7 at $249. Essentially you get twice the flash storage at the same price (16GB Nook, 8GB Nexus 7), but getting that user storage will cost you time (as you need to repartition the internal storage on the Nook Tablet) and the internal hardware is not as fast.
Nook Family Price Cuts:
|Old Price||New Price|
|Nook Tablet 8GB||$199||$179|
|Nook Tablet 16GB||$249||$199|
Still, the price cuts are a positive thing, and if you just want an eReader for reading and organizing your digital B&N library, you can now get one for a bit less money. On the other hand, if you are not already heavily invested in the Barnes & Noble ecosystem, the competition in the 7” tablet space is really heating up. The Nexus 7 has received positive reviews from reviewers, and it brings decent hardware at an attractive price point. Further, with rumors of an updated Kindle tablet, Barnes & Noble has to do something to keep ahead of customers considering the competition before they are hooked on the B&N ecosystem (heh).
As a result, it seems the company has chosen to give its current Nook Tablet lineup some price cuts to try and stay relevant. This is mostly speculation of course, but it does seem to be a reasonable explanation for the price cuts.
What do you think of the Nook Tablet price cuts, is it enough to keep Barnes & Noble in the 7” tablet game?
Subject: General Tech | November 7, 2011 - 07:38 AM | Tim Verry
Tagged: tablet, nook, kindle fire, ereader, ebook, barnes & noble
Hot on the heels of the Kindle Fire announcement, Barnes & Noble is readying it’s own touchscreen tablet and ebook reader. Set to officially launch November 17th, the new Nook tablet is very similar to the Kindle Fire in physical dimensions; however, the hardware and software are a bit different. The new Nook Tablet measures 8.1” x 5” x .48” thick and will retail for $249 USD. It is currently available for pre-order now.
Weighing in at 14.1 ounces, the new tablet runs a customized version of Google’s Android operating system using some decent hardware. On the outside the gray colored chassis sports a 7” VividView IPS touchscreen display with a resolution of 1024 x 600 pixels (169 PPI). A 3.5 mm headphone jack, mono speaker, charging port, and microSD card slot are located along the edges of the tablet along with a microphone.
Powering the Nook Tablet is a Texas Instruments OMAP4 dual core processor running at 1 GHz and 1 GB of system RAM. Along with 16 GB of built in memory (expandable with up to a 32 GB microSD card.), the new Nook is trying to double up on the specifications of the Kindle Fire which has a single core TI OMAP 4 and 512 MB system RAM. In fact, the marketing documentation that was leaked last week clearly shows the company heavily pushing the increased hardware. The Nook Tablet also features Wi-Fi (no 3G connection), and a claimed battery life of up to 4 hours playing video with the Wi-Fi on or 11.5 hours of reading with Wi-Fi off. A slew of applications are included on the device for email, web browsing, Hulu plus, Netflix, and several other content providers.
The tablet supports the following formats:
E-Books and Documents: EPUB, PDF, XLS, DOC, PPT, TXT, DOCM, XLSM, PPTM, PPSX, PPSM, DOCX, XLX, PPTX
Video: MP4, SWF, 3GP, 3G2, MKV, WEBM, H.264, MPEG-4, H.263, VP8
Photo: JPG< GIF, PNG, BMP
Audio: MP3, MP4, AAC, AMR, WAV, OGG
The marketing materials heavily pit the Nook Tablet against the Kindle Fire, even going so far as to dig at the Amazon Silk browser for privacy concerns that B&N’s tablet doesn’t have. What’s interesting is that the Nook isn’t being compared to other Android tablets. On the other hand, the Kindle Fire is the first Android tablet to be a successful launch even before the device has launched so it is only natural for Barnes & Noble to try to emulate that success and to heavily compare their product to the Kindle Fire. The customized nature of both the Kindle Fire and Nook Tablet really help to differentiate themselves from all the other vanilla Android tablets and are likely a cornerstone to the success.
On a personal level, my friends had never heard of the Transformer, Xoom, or Dell Streak but they knew just as much as I did about the Kindle Fire and jumped at the chance to pre-order it. Both the Nook Tablet and Kindle Fire are set to officially launch this month, so it will be interesting to see how it shakes out as far as market share and whether or not the extra $50 for better hardware of the Nook will outweigh the Amazon juggernaut’s ecosystem (the app store, marketplace, kindle library, etc).
What do you think is more important in this customized 7” tablet/ereader market?
UPDATE: Amazon is now stating that the Kindle Fire is running a dual core processor, not the single core I mentioned above.
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