Computex 2015: ASUS Announces ZenPad 8-inch Tablets

Subject: Mobile | June 1, 2015 - 07:47 AM |
Tagged: ZenPad, tablets, moorefield, computex 2015, computex, intel atom, atom x3, asus, ZenPad S

ASUS has announced their ZenPad 8.0 Series of tablets, and these feature some proprietary visual enhancements to give their screens more contrast and vivid color:

  • ASUS VisualMaster HDR video technology
  • ASUS TruVivid (direct bonded glass)
  • Bluelight filter (reduces blue light by 30%)
  • ASUS Tru2Life (contrast and sharpness enhancement) technology
  • Inteligent contrast (up to 150% wider contrast levels)


The ASUS ZenPad S 8.0

What about specifications? Here’s a quick rundown of the tablets, both of which run Android 5.0 Lollipop with the ASUS ZenUI:

ZenPad S 8.0 Z580CA

  • Intel Atom 3580 Moorefield
    • Quad-core up to 2.3 GHz
    • PowerVR G6430 Rogue graphics
  • 4GB of RAM
  • 16GB, 32GB or 64GB eMMC storage
  • 8-inch IPS panel
    • 2048x1536 display (4:3)
    • 324ppi
    • TruVivid technology (direct bonded glass)
    • 73.75% screen-to-body ratio
  • Dual front speakers
  • 5MP front camera, 8MP rear camera
  • Micro SDXC (up to 128GB)
  • 15.2Wh battery
  • 802.11b/g/n + Bluetooth 4.0 LE
  • USB Type-C connector

ZenPad 8.0 Z380C series

  • Intel Atom X3 (SoFIA)  C3200 series
    • Quad-core
    • Mali 450MP4 GPU
  • 8-inch IPS display
    • 76.5% screen-to-body ratio
    • 1280 x 800
    • 16:10 ratio
    • 10-finger multi-touch
  • 1GB/2GB ram
  • 8GB or 16GB eMMC
  • 802.11b/g/n + Bluetooth 4.0 LE
  • 2MP front camera, 5MP rear camera
  • 1 x micro SDXC
  • Sensors: G-Sensor, E-compass, GPS, Hall sensor, Light sensor
  • 4000 mAh battery (non-removable)

No specifics on pricing or availablitiy just yet.

Source: ASUS

Intel Revamps Atom Branding, Next Generation Atoms Will Come in x3, x5, and x7 Tiers

Subject: General Tech | February 26, 2015 - 02:02 AM |
Tagged: SoFIA, moorefield, Intel, Cherry Trail, branding, atom

Intel is updating its Atom processor branding to better communicate the expected performance and experience customers can expect from their Intel powered mobile device. In fact, the new branding specifies three tiers. Atom processors will soon come in Atom x3, x5, and x7 flavors. This branding scheme is similar to the Core processor branding using the i3, i5, and i7 labels.

The Atom x3, x5, and x7 chips are low power, efficient processors for battery powered devices and sit below the Core M series which in turn are below the Core i3, i5, and i7 processors. The following infographic shows off the new branding though Intel does not reveal any specific details about these new Atom chips (we will hopefully know more after Mobile World Congress). Of course, Atom x3 chips will reside in smartphones with x5 and x7 chips powering tablets and budget convertibles. The x7 brand represents the flagship processors of the Atom line.

The new branding will begin with the next generation of Atom chips which should include Cherry Trail, the 14nm successor to Bay Trail featuring four x86 Airmont cores and Gen 8 Intel graphics. Cherry Trail (Cherryview SoC) will be used in all manner of mobile devices from entry level 8"+ tablets to larger notebooks and convertibles. It appears that Intel will use Moorefield (a quad core 14nm refresh of Merrifield) through 2015 for smartphones though road maps seem to indicate that Intel's budget SoFIA SoC will also launch this year. SoFIA and Moorefield processors should fall under the Atom x3 brand with the higher powered and higher clocked Cherry Trail chips will use the Atom x5 and x7 monikers.

What are your thoughts on Intel's new Atom x3/x5/x7 brands?

Source: Intel

Dell's Venue 8 7000 continues to impress

Subject: Mobile | February 25, 2015 - 04:46 PM |
Tagged: z3580, venue 8 7000, venue, tablet, silvermont, moorefield, Intel, dell, atom z3580, Android

Dell's Venue 8 7000 tablet sports an 8.4" 2560x1600 OLED display and is powered by the Moorefield based Atom Z3580 SOC, 2GB LPDDR3-1600 with 16GB internal of internal storage with up to a 512GB Micro SD card supported.  Even more impressive is that The Tech Report had no issues installing apps or moving files to the SD card with ES File Explorer, unlike many Android devices that need certain programs to reside on the internal storage media.   Like Ryan, they had a lot of fun with the RealSense Camera and are looking forward to the upgrade to Lollipop support.  Check out The Tech Report's opinion of this impressive Android tablet right here.


"Dell's Venue 8 7000 is the thinnest tablet around, and that's not even the most exciting thing about it. This premium Android slate packs a Moorefield-based Atom processor with quad x86 cores, a RealSense camera that embeds 3D depth data into still images, and a staggeringly beautiful OLED display that steals the show. Read on for our take on a truly compelling tablet."

Here are some more Mobile articles from around the web:


Subject: Mobile
Manufacturer: Dell


Flagship. Premium. Best in class. These are the terms that Dell and Intel muttered to me during a conference call to discuss the new Dell Venue 8 7000 tablet. It’s a bullish claim and one that would likely have been received with a sideways eye roll or a shrug had I not been able to get a short amount of hands on time with the device at CES in January. The idea that Dell would develop an Android tablet that bests what more established brands like Nexus and Samsung have created, AND that that same tablet would be powered by an Intel processor rather than a Qualcomm, NVIDIA or Samsung chip would have seemed laughable last year. But after a solid three weeks with the Venue 8 7000 I am prepared to make the statement: this is my favorite tablet. Not my favorite Intel tablet, not my favorite Android tablet: just plain favorite.

The Venue 8 7000 combines style, design, technology and visuals that are simply unmatched by anything else in the Android word and rivals anything that Apple has created to date. There are a couple of warts that center around the camera and gaming performance that won’t drop your jaw, but for the majority of use cases the user experience is as exceptional as the looks.


Maybe best of all, this tablet starts at just $399 and is available today.

Dell Venue 8 7000 Specifications

Let’s begin the review by looking at the raw specifications of the Dell Venue 8 7000. Even though hardware specifications don’t tell a complete story of any device, especially a tablet that is based so much on experience, it is important to get a good baseline expectation.

  Dell Venue 8 7000 (Model 7840)
Processor Intel Atom Z3580 Quad-Core 2.33 GHz
Graphics PowerVR G6430
Memory 2GB LPDDR3-1600
Screen 2560x1600 OLED 8.4-in (359 ppi)
Storage 16GB eMMC
MicroSD Slot (up to 512GB)
Camera 8MP Rear + Dual 720p Depth
2MP Front
Wireless Intel 7260 802.11ac 1x1 Dual Band
Bluetooth 4.0
Connection USB 2.0 (power and data)
Headphone jack
Battery 21 Whr
5900 mAh
Dimensions 215.8mm x 124.4mm x 6mm
8.5" x 4.88" x 0.24"
305g (10.76oz)
OS Android 4.4.4
Price $399 MSRP

The center of the Venue 8 7000 is the Intel Atom Z3580 quad-core processor with a peak clock rate of 2.3 GHz and a base clock rate of 500 MHz. The Z3580 is a 22nm processor based on the Moorefield platform and Silvermont architecture. I first got information about the Silvermont architecture back in May of 2013 so it seems a bit dated in some regards, but the performance and power efficiency is still there to compete with the rival options from ARM.. The Venue 8 7000 includes an LPDDR3-1600 controller and there is 2GB of memory; a decent amount but we are seeing quite a few smartphones with more system memory like the OnePlus One.

Continue reading our review of the Dell Venue 8 7000 Android Tablet!!

MWC 2014: Intel Atom Moorefield and Merrifield officially unveiled

Subject: Processors, Mobile | February 24, 2014 - 04:00 AM |
Tagged: z3480, PowerVR, MWC 14, MWC, moorefield, merrifield, Intel, atom

Intel also announced an LTE-Advanced modem, the XMM 7260 at Mobile World Congress today.

Last May Intel shared with us details of its new Silvermont architecture, a complete revamp of the Atom brand with an out-of-order design and vastly improved performance per watt.  In September we had our first real-hands on with a processor built around Silvermont, code named Bay Trail.  The Atom Z37xx and Z36xx products were released and quickly found their way into products like the ASUS T100 convertible notebook.  In fact, both the Bay Trail processor and the ASUS T100 took home honors in our end-of-year hardware recognitions.  

Today at Mobile World Congress 2014, Intel is officially announcing the Atom Z35xx and Z34xx processors based on the same Silvermont architecture, code named Moorefield and Merrifield respectively.  These new processors share the same power efficiency of Bay Trail and excellent performance but have a few changes to showcase.


Though there are many SKUs yet to be revealed for Merrifield and Moorefield, this comparison table gives you a quick idea of how the new Atom Z3480 compares to the previous generation, Atom Z2580 and Clover Trail+.  


The Atom Z3480 is a dual core (single module) processor with a clock speed as high as 2.13 GHz.  And even though it doesn't have HyperThreading support, the new architecture is definitely faster than the previous product.  The cellular radio listed on this table is a separate chip, not integrated into the SoC - at least not yet.  PowerVR G6400 quad core/cluster graphics should present performance somewhere near that of the iPhone 5s with support for OpenCL and RenderScript acceleration.  Intel claims that this PowerVR architecture will give Merrifield a 2x performance advantages over the graphics system in Clover Trail+.  A new image processor allows for 1080p60 video capture (vs 30 FPS before) and support Android 4.4.2 is ready.  


Most interestingly, the Merrifield and Moorefield SoCs do not use Intel's HD graphics technology and instead return to the world of Imagination Technology and the PowerVR IP.  Specifically, the Merrifield chip, the smaller of the two new offerings from Intel, is using the PowerVR G6400 GPU; the same base technology that powers the A7 SoC from Apple in the iPhone 5s.  


A comparison between the Merrifield and Moorefield SoCs reveals the differences between what will likely be targeted smartphone and tablet processors.  The Moorefield part uses a pair of modules with a total of four cores, double that of Merrifield, and also includes a slightly higher performance PowerVR GPU option, the G6430.  

Intel has provided some performance results of the new Atom Z3480 using a reference phone, though of course, with all vendor provided benchmarks, take them as an estimate until some third parties get a hold of this hardware for independent testing.  


Looking at GFXBench 2.7, Intel estimates that Merrifield will run faster than the Apple A7 in the iPhone 5s and just slightly behind the Qualcomm Snapdragon 800 found in the Samsung Galaxy S4.  Moorefield, the SoC that adds slightly to GPU performance and doubles the CPU core count, would improve performance to best the Qualcomm result.


WebXPRT is a web application benchmark and with it Intel's Atom Z3480 has the edge over both the Apple A7 and the Qualcomm S800.  Intel also states that they can meet these performance claims while also offering better battery life than the Snapdragon S800 as well - interestingly the Apple A7 was left out of those metrics.


Finally, Intel did dive into the potential performance improvements that support for 64-bit technology will offer when Android finally implements support.  While Kitkat can run a 64-bit kernel, the user space is not yet supported so benchmarking is a very complicated and limited process.  Intel was able to find instances of 16-34% performance improvements from the move to 64-bit on Merrifield.  We are still some time from 64-bit Android OS versions but Intel claims they will have full support ready when Google makes the transistion.

Both of these SoCs should be showing up in handsets and tablets by Q2.  Intel did have design wins for Clover Trail+ in a couple of larger smartphones but the company has a lot more to prove to really make Silvermont a force in the mobile market.