Amazon Announces Four New Kindle Fire Tablets

Subject: General Tech, Mobile | September 10, 2012 - 06:24 AM |
Tagged: tablet, kindle fire hd, kindle fire, kindle, amazon

Amazon announced four new Kindle Fire tablets at a live event yesterday. Now that I’ve had time to let it all sink in, it is time to run through and compare the new offerings! Included in the new lineup are two 7” models and two 8.9” models. Further, the tablets with the new internals are differentiated with Kindle Fire HD branding whereas the updated model keeps the traditional Kindle Fire name.

7” Kindle Fire Tablets:

1. Updated Kindle Fire 7"

During the event in Santa Monica, California Amazon announced an update to the existing Kindle Fire and introduced a new “HD” version. The original Kindle Fire (which we reviewed here) packed a dual core 1GHz ARM processor, 512 MB of RAM, and 8 GB of storage. It weighed in at 14.5 ounces and was .45” thick. That hardware cost $199.

The new (updated) 7” Kindle Fire

The updated model keeps the 7” display but has a 1.2GHz OMAP 4430 processor (that Amazon claims is 40% faster), 1GB of RAM, battery life improvements, and in a surprising twist will actually cost less than the original Fire at $159. Software has also been improved for the new Kindle Fire but it is not clear if the first-generation model will also be getting an update. Once reviews start coming out, it should be more apparent what exactly has been changed (Amazon mostly focused on hardware at the event). You can expect it to be a customized version of Android that looks nothing like the stock experience, however. The updated Kindle Fire will be available September 14th for $159.

2. Kindle Fire HD 7"

The Kindle Fire HD is where the hardware starts to get interesting as the specifications have been improvement greatly versus the original $199 Kindle Fire. The new tablet measures 7.6 x 5.4 x 0.4 inches and weighs 13.9 ounces. The front of the tablet features an HD webcam and a 7" display with a resolution of 1280 x 800 pixels. Interestingly, the 10 point multitouch panel is laminated onto the display itself, which Amazon claims reduces glare by cutting down on air gaps. Powering the tablet is a OMAP 4460 SoC featuring a dual core processor running at 1.2 GHz, 1 GB of RAM, and 16 GB or 32 GB of internal storage, and stereo speakers. Connectivity options include dual band 2.4/5 GHz Wi-Fi with two hardware antennas, HDMI, and a Bluetooth radio.

The 7" Kindle Fire HD will be available September 14th. The 16 GB model will cost $199 while the 32 GB model is $249. 

8.9” Kindle Fire HD Tablets:

The 8.9-inch tablet is a new form factor for Amazon, and an interesting one at that. The tablet is sits nicely between the 7" tablets like the Kindle Fire and Nexus 7 and larger 10"+ tablets like the Galaxy Tab 10.1 and iPad. It remains to be seen whether it will be successful for Amazon, but at only 20 ounces it's still fairly portable. Specific measurements are as follows: 9.45 x 6.5 x 0.35 inches. There is just a single tablet model in the 8.9" form factor, but there are two options based on that. Specifically, you will need to choose between a Wi-Fi only tablet and a tablet that can connect to both Wi-Fi and 4G cellular networks.

The 8.9" Kindle Fire HD features an 8.9" display with resolution of 1920x1200. Further, like the 7" model, the 10 point multitouch panel is laminated onto the display itself to reduce glare. Above the display is an HD webcam. Connectivity options on the base Wi-Fi only model include HDMI, Bluetooth, and dual band (2.4/5GHz) 802.11 b/g/n Wi-Fi with dual antennas. The 4G version further adds a cellular modem. 

Kindle Fire HD 8.jpg

Internally, the Kindle Fire HD is powered by a Texas Instruments OMAP 4470 SoC running at 1.5 GHz and 1GB of RAM. Internal storage is either 16 GB or 32 GB for the Wi-Fi model and 32 GB or 64 GB in the 4G Kindle Fire HD. Any amazon purchased content can be stored on your Amazon Cloud Drive as well.

Both the Wi-Fi and 4G tablets will be available on November 20th, and are available for pre-order now.

The Wi-Fi model will cost $299 for 16 GB or $369 for 32 GB.

The 4G model gets a bit more complicated, thanks to the cellular modem. In basic terms, the 32 GB version will cost $499 and the 64 GB version will cost $599. With purchase, you get a $10 Amazon Appstore credit and 20 GB of Amazon Cloud Drive storage. On the data plan front, for $50 a year, Amazon will provide you with 250 MB per month of data usage over the cellular connection. It's not much, but it is still a pretty good deal if you are around Wi-Fi most of the time and/or plan to only use the Fire to read books and listen to music on. The bad news is that if you do happen to go over that 250 MB limit, you'll be subject to AT&T's going rate for the next tier of data. IE, expect to pay about $30 if you go over (ouch!).

On TWICH, Ryan brought up the Kindle Fire HD and mentioned the big price difference between the 4G and Wi-Fi only model. You are looking at about $250 extra from the 4G model, and the addition of the cellular radio definitely does not cost Amazon that much per tablet to integrate. One likely reason is that Amazon is subsidizing part (or all) of the data plan (the cost above the $50 it is charging customers) with the increased cost of the hardware. (Sort of the opposite of the traditional cell phone subsidizing arrangement where the contract subsidizes the hardware). You will just have to determine if the 4G modem is worth the cost increase or not.

Opt out of ads for $15, information on charging

Speaking of cutting costs, Amazon has done two things to reduce the price of its Kindle Fire tablets. For one, all Kindle Fire tablets will come with Kindle Special Offer ads turned on. These are deals and ads that display on the home screen and lock screen of your Kindle (and in my experience are not very intrusive). If you want an ad-free experience, you can opt out by paying a one-time $15 fee – which essentially amounts to you paying the full cost of the hardware versus the ad-subsidized cost. 

The other cost cutting measure is that the company is not bundling a wall charger with any of the tablets. You can purchase the Kindle PowerFast for Accelerated Charging wall charger for $9.99 if you buy it at the same time as you purchase the tablet, but is $19.99 if purchased separately. Note that a wall charger is not required, as you can charge the Kindle over USB connected to a computer or cell phone charger – it does not necessarily have to be the expensive Amazon charger.

Lastly, all of the Amazon Kindle Fire tablets are running a customized version of Android 4.0 Ice Cream Sandwich. Unfortunately, I would not expect an update to Jelly Bean any time soon. The biggest question i have is whether or not the original Kindle Fire will get the same software update as the new tablets are coming out with. It is difficult to comment on any specific improvements as Amazon primarily focused on hardware at the event. Once reviewers get hands on with the tablets, more information should become available. I'm looking forward to trying out the tablets once they show up as demos at retail to see how well the UI runs on the updated hardware.

If you are interested in one of the new Kindle Fire tablets, I highly recommend checking out the handy comparison chart on the bottom of any Kindle Fire product pages as it puts all the specifications in a simple table.

What do you think about the new Amazon tablets, will you be picking one up or sticking with the Nexus 7?

Source: Amazon