Another Boring Presentation...?
In my old age I am turning into a bit of a skeptic. It is hard to really blame a guy; we are surrounded by marketing and hype, both from inside companies and from their fans. When I first started to listen in on AMD’s Core Innovation Update presentation, I was not expecting much. I figured it would be a rehash of the past year, more talk about Mullins/Beema, and some nice words about some of the upcoming Kaveri mobile products.
I was wrong.
AMD decided to give us a pretty interesting look at what they are hoping to accomplish in the next three years. It was not all that long ago that AMD was essentially considered road kill, and there was a lot of pessimism that Rory Read and Co. could turn AMD around. Now after a couple solid years of growth, a laser-like focus on product development based on the IP strengths of the company, and a pretty significant cut of the workforce, we are seeing an AMD that is vastly different from the one that Dirk Meyers was in charge of (or Hector Ruiz for that matter). Their view for the future takes a pretty significant turn from where AMD was even 8 years ago. x86 certainly has a future for AMD, but the full-scale adoption of the ARM architecture looks to be what finally differentiates this company from Intel.
Look, I’m Amphibious!
AMD is not amphibious. They are working on being ambidextrous. Their goal is not only to develop and sell x86 based processors, but also be a prime moving force in the ARM market. AMD has survived against a very large, well funded, and aggressive organization for the past 35 years. They believe their experience here can help them break into, and thrive within, the ARM marketplace. Their goals are not necessarily to be in every smartphone out there, but they are leveraging the ARM architecture to address high growth markets that have a lot of potential.
There are really two dominant architectures in the world with ARM and x86. They power the vast majority of computing devices around the world. Sure, we still have some Power and MIPS implementations, but they are dwarfed by the combined presence of x86 and ARM in modern devices. The flexibility of x86 allows it to scale from the extreme mobile up to the highest performing clusters. ARM also has the ability to scale in performance from handhelds up to the server world, but so far their introduction into servers and HPC solutions has been minimal to non-existent. This is an area that AMD hopes to change, but it will not happen overnight. A lot of infrastructure is needed to get ARM into that particular area. Ask Intel how long it took for x86 to gain a handhold in the lucrative server and workstation markets.
Subject: General Tech | May 6, 2014 - 02:31 PM | Jeremy Hellstrom
Tagged: amd, arm, project skybridge, k12
The Register has put together an overview of what AMD discussed yesterday about the K12 processor and Project Skybridge. The most impressive feat is Project SkyBridge; with the license AMD now has to develop ARMv8 architecture they will be creating pin compatible ARM and x86 SoCs, so you can choose which you want to drop in your server and can easily change your mind any time in the future. The more traditional 64-bit x86 processors will be "Puma+" cores while the ARM SoCs will be 64-bit A57s, and will not only be fully HSA compliant but will be able to run Android. They also delve into AMD's upcoming strategy to remain a valid contender in the silicon ring, read on to get a glimpse into Papermaster's brain.
"AMD has announced that it will create pin-compatible 64-bit x86 and ARM SoCs in an effort it's calling "Project SkyBridge", and that it has licensed the ARMv8 architecture and will design its own home-grown ARM-based processors."
Here is some more Tech News from around the web:
- The Upcoming Windows 8.1 Apocalypse @ Slashdot
- Bill Gates: Sell off Bing? Nah. Xbox? Maybe... @ The Register
- Lenovo outs first consumer Chromebooks including Yoga-like N20p model @ The Inquirer
- Projects and Products for Maker Moms: 10 to Build and 10 to Buy @ MAKE:Blog
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