Intel Defines Ultrabook category and accelerates Atom development cycle

Subject: Processors, Mobile, Shows and Expos | May 30, 2011 - 11:01 PM |
Tagged: ultrabook, Medfield, Ivy Bridge, Intel, haswell, computex, atom

With the release of the Intel Z68 chipset behind us by several weeks, Intel spent the opening keynote at Computex 2011 creating quite a buzz in the mobility section of the computing world. Intel’s Executive Vice President Sean Maloney took the stage on Tuesday and announced what Intel is calling a completely new category of mobile computer, the “Ultrabook”. A term coined by Intel directly, the Ultrabook will “marry the performance and capabilities of today’s laptops with tablet-like features and deliver a highly responsive and secure experience, in a thin, light and elegant design.”

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If this photo looks familiar...see the similarity?

Intel is so confident in this new segment of the market that will fall between the tablet and notebook that they are predicting that by the time we reach the end of 2012 it will represent 40% of Intel’s processor shipments. That is an incredibly bold claim considering how massive and how dominate Intel is in the processor field. Intel plans to reach this 40% goal by addressing the Ultrabook market in three phases, the first of which will begin with ultra-low-power versions of today’s Sandy Bridge processors. Using this technology Maloney says we will see notebooks less than 0.8 inches thin and for under $1,000.

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Source: Intel