Subject: General Tech | May 13, 2013 - 10:28 AM | Tim Verry
Tagged: x86, SoC, semi-custom chip, Patent, ip, APU, amd
Advanced Micro Devices (AMD) has an extensive intellectual property (IP) portfolio. The company has a range of products from CPUs and graphics cards to video acceleration hardware. It is also the only other major player to have a license to build chips with the x86 ISA. With the launch of its Semi-Custom Business Unit, AMD plans to take advantage of the engineering experience and patent portfolio to create a new revenue stream. AMD will work with other companies to create customized processors that integrate custom IP cores and technology but use AMD's existing products as a base to cut down on engineering time and R&D costs.
The first such customized chip is the System on a Chip used in Sony's PlayStation 4 gaming console. AMD intends to market its modular SoC technology and custom IP integration services to makers of set top boxes, smart TVs, tablets, PCs, networking hardware, and High Performance Computing applications. AMD argues that using its Semi-Custom Business Unit to create a customized SoC is cheaper and faster to design and produce than a fully-custom design, which makes sense since most of the engineering work is already done. AMD could stand to make quite a bit of extra money here, especially if it can land design wins for governmental and industrial design contracts. Intel's x86 license scarcity may actually benefit AMD here, in fact.
AMD's Semi-Custom Business Unit consists of an engineering team led by AMD Corporate Vice President and General Manager Saeid Moshkelani. I think doing this is a smart move for the x86 underdog, and it will be interesting to see how well the division does for the company's bottom line.
ARM is a company that no longer needs much of an introduction. This was not always the case. ARM has certainly made a name for themselves among PC, tablet, and handheld consumers. Their primary source of income is licensing CPU designs as well as their ISA. While names like the Cortex A9 and Cortex A15 are fairly well known, not as many people know about the graphics IP that ARM also licenses. Mali is the product name of the graphics IP, and it encompasses an entire range of features and performance that can be licensed by other 3rd parties.
I was able to get a block of time with Nizar Romdhane, Head of the Mali Ecosystem at ARM. I was able to ask a few questions about Mali, ARM’s plans to address the increasingly important mobile graphics market, and how they will compete with competition from Imagination Technologies, Intel, AMD, NVIDIA, and Qualcomm.
We would like to thank Nizar for his time, as well as Phil Hughes in facilitating this interview. Stay tuned as we are expecting to continue this series of interviews with other ARM employees in the near future.
Subject: General Tech | July 12, 2011 - 08:05 PM | Tim Verry
Tagged: Netflix, streaming, ip
Today, Netflix announced significant changes to the movie rental service’s pricing structure in addition to a new DVD only plan. Representing their lowest price ver for unlimited DVD’s they have announced a new $7.99 a month plan for 1 DVD out at a time and $11.99 per month for 2 DVDs at a time. Netflix is further changing up the way DVD plus streaming plans work. Specifically, they are changing their plans into separate DVD only and streaming only plans. Customers would then further be able to add a streaming plan on top of the DVD plan to their account.
The unlimited streaming only plan will be priced at $7.99 a month while the unlimited DVD only plan will also be priced at $7.99 a month. Thus, the price of the lowest cost DVD and streaming monthly price will be $15 USD. The new prices are effective immediately for any new members while existing members will be subject to the price increases starting September 1, 2011.
Netflix claims that they have changed the prices in response to the realization that DVDs still have a long life and the previous model of $2 add on to the streaming plan for 1 DVD out at a time was not making them enough money cost effective. On one hand, customers are up in arms regarding the price increase for the same service they have been paying to for years, and on the other hand the price increase may allow Netflix to update its streaming catalog more frequently with new content. Regardless of the semantics, it is certainly a bold move by the company and it will be interesting to see how its customers react.
What are your thoughts on the pricing changes?