Rumor: Apple to Use Custom AMD SoC for Next-Gen iMac

Subject: Processors | October 19, 2015 - 11:28 AM |
Tagged: Zen, SoC, processor, imac, APU, apple, amd

Rumor: Apple to Use AMD SoC for Next-Gen iMac News about AMD has been largely depressing of late, with the introduction of the R9 Fury/Fury X and Nano graphics cards a bright spot in the otherwise tumultuous year that was recently capped by a $65 million APU write down. But one area where AMD has managed to earn a big win has been the console market, where their APUs power the latest machines from Microsoft and Sony. The combination of CPU and a powerful GPU on a single chip is ideal for those small form-factor designs, and likewise it would be ideal for a slim all-in-one PC. But an iMac?


Image credit: Apple

A report from WCCFtech today points to the upcoming Zen architecture from AMD as a likely power source for a potential custom SoC:

"A Semi-custom SOC x86 for the iMac would have to include a high performance x86 component, namely Zen, in addition to a graphics engine to drive the visual experience of the device. Such a design would be very similar to the current semi-custom Playstation 4 and XBOX ONE Accelerated Processing Units, combining x86 CPU cores with a highly capable integrated graphics solution."

Those who don't follow Apple probably don't know the company switched over almost exclusively to AMD graphics a short time ago, with NVIDIA solutions phased out of all discrete GPU models. Whether politically motivated or simply the result of AMD providing what Apple wanted from a hardware/driver standpoint I can't say, but it's still a big win for AMD considering Apple's position as one of the largest computer manufacturers - even though its market share is very low in the highly fragmented PC market overall. And while Apple has exclusively used Intel processors in its systems since transitioning away from IBM's PowerPC beginning in 2006, the idea of an AMD custom APU makes a lot of sense for the company, especially for their size and heat constrained iMac designs.


Image credit: WCCFtech

Whether or not you'd ever consider buying an iMac - or any other computer from Apple, for that matter - it's still important for the PC industry as a whole that AMD continues to find success and provide competition for Intel. Consumers can only benefit from the potential for improved performance and reduced cost if competition heats up between Intel and AMD, something we really haven't seen on the CPU front in a few years now. With CEO Lisa Su stating that AMD "had secured two new semi-custom design wins" In their recent earnings call it could very well be that we will see Zen in future iMacs, or in other PC all-in-one solutions for that matter.

Regardless, it will be exciting to see some good competition from AMD, even if we will have to wait quite a while for it. Zen isn't ready yet and we have no indication that any such product would be introduced until later next year. It will be interesting to see what Intel might do to compete given their resources. 2016 could be interesting.

Source: WCCFtech

Apple brings OS X Lion to the masses

Subject: General Tech | July 20, 2011 - 01:52 PM |
Tagged: osx, macbook, mac, lion, imac, apple


Mission Control (Courtesy of Apple)

Apple released their latest operating system dubbed OS X Lion today that includes more than 250 new features the company states will make dramatic improvements to how users interact with Apple's entire line of computer systems. The $29.99 upgrade includes several new features like multi-touch gestures, full-screen apps, a new Mission Control section, and a new location for Mac apps called LaunchPad.


LaunchPad (Courtesy of Apple)

Apple expanded OS X's ability to view installed applications through a new program called Launchpad. Launchpad allows users to see all of their apps on one screen gives you instant access to all the apps on your Mac. Previously, loaded apps were viewed in a smaller window and now Launchpad will use all the screen real estate more efficiently to show users all their apps at one time. 


Apple Mail (Courtesy of Apple)

OS X Lion also showcases a redesigned Mail program that uses a widescreen view to show message lists in modular sections that are more intuitive to read and use. Another section called Conversations gives users a basic timeline to show threads of messages from specific people. The revamped program also includes search suggestions and search tokens to make finding archived or buried e-mails alot simpler than clicking around for them.


Apple Server (Courtesy of Apple)

Another interesting feature Apple added is the OS X Lion Server that provides more control over user and administerator permissions versus the previous Server app. This program can basically turn almost any Mac into a basic server with secure options for remotely managing computers running Lion and other iOS devices like iPhones and iPad2s. Server admins can also send updates to all their users wirelessly through push notifications. Apple also made many improvements to the OS's file sharing options and to other programs like Wiki Server, iCal Server and Mail Server.

The OS X Lion upgrade can be purchased from the Mac App Store or online at for $29.99. The entire download weighs in at around 3.49GB, which is a pretty significant update that should give many users more flexibility in how their use and interact with their Apple systems.

Source: Apple