Collision alert! ARM, AMD and Intel are all headed for the same market

Subject: General Tech | February 9, 2012 - 09:07 AM |
Tagged: arm, Intel, amd, atom, low power, cortex, Medfield, hondo

To revive an old buzzword some of you may have forgotten, ubiquitous computing is the current holy grail of the computing industry.  If AMD, Intel, ARM and to a lesser extent NVIDIA, can get the market to prefer one of their low power processors over the competitions there is a lot of money to be made in the mobile market.  The way that they are approaching the market is very different however.   In Intel's case they pride themselves on the general computation power of their upcoming Medfield processor though that comes at the cost of power consumption and less graphics capabilities.  AMD. like Intel, are trying to reduce the power consumption of their chips and though they lag behind in general CPU performance the graphics capabilities are generally considered superior.

Then there is ARM, which is striving to overcome its reputation of providing chips low in power, both electrically and computationally.  Their latest Cortex processors are certainly display a vast improvement in performance compared to previous generations.  The power consumption may have increased but not to the levels of consumption of the Intel and AMD chips.  Intel and AMD need to continue lowering their power consumption without sacrificing power while ARM needs to increase performance without impacting the power consumption before anyone can be considered a clear winner.  There is another consideration which DigiTimes points out; right now ARM is winning the price war which could be every bit as important as power consumption or computational power.

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"While Intel and AMD have been making efforts to develop low power processors for use in smartphones and tablet PCs, they cannot compete with solutions from ARM in terms of price, according to notebook makers."

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Source: DigiTimes

Meet Hondo, AMD's soon to arrive 2W TDP Brazos chip for tablets ... and Apache servers?

Subject: General Tech | July 5, 2011 - 09:06 AM |
Tagged: windows 8, ontario, low power, hondo, brazos, APU, amd

Thanks to a leak from AMD, we have new information on their plans for tablets and ultra mobile platforms.  Hondo will be a member of Brazos-T, the planned improvement to the current low power version of Brazos which goes by the name of Desna.  This is not so much a new chip as a refining of Brazos and the Ontario APU, the 1GHz APU will still be made on a 40nm process and sport a DirectX 11 GPU at 276MHz also optimized for lower power consumption and heat production.  The Hudson controller is also being tweaked in the same way, with the chipset's TDP sitting at 1W compared to the ~4W the APU will consume.  It should be capable of playing 720p videos at that power setting, though you can expect a bit more power draw if you are streaming the movie wirelessly.  You can read more about the future of the new fanless APU from AMD at The Inquirer.

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Image from donanimhaber

"CHIP DESIGNER AMD is planning to refresh its Brazos platform in time for Microsoft's Windows 8.

AMD launched its Brazos platform last year, though actual products tipped up earlier this year featuring a dual core processor and a DirectX 11 GPU. However with Windows 8 coming out in 2012, it is a little surprising that leaked slides point to AMD planning a refresh of Brazos, codenamed Hondo. According to the slides, Hondo is designed to operate with passive cooling, and have 2W "app power" usage, about half that of the current Brazos chips."

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Source: The Inquirer