Mozilla Issues Do Not Track Field Guide To Advertisers

Subject: General Tech | September 8, 2011 - 06:05 PM |
Tagged: mozilla, do not track, adblock

Popular open source browser maker Mozilla recently released a field guide aimed at advertisers that outlines Do Not Track functionality. The guide is reported by Computer World as including tutorials, case studies, guidelines, and sample code to “inspire developers, publishers, and advertisers to adopt DNT.”

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Mozilla's Firefox browser supports the popular Do Not Track add-on.

Mozilla indicated that approximately 22,500,000 users are currently employing the Do Not Track add-on. Further, there are currently more users who use Do Not Track than there are people using AdBlock Plus.

While the field guide is a good start, the real issue for consumers lies in whether or not advertisers will take notice and allow consumers to opt out of their tracking mechanisms. In the end, advertisers will need to implement some form of opt-out procedure (or better yet, an opt-in mechanism) lest they lose any revenue because users completely block out their advertisements. Currently; however, there is a cultural battle between advertisers and consumer privacy advocates, and it remains to be seen which will win out. Where do you stand on the issue; should advertisers be allowed to collect tracking data?

Which browser should you use for the things you don't want people to know you did

Subject: General Tech | April 27, 2011 - 09:20 AM |
Tagged: flash. lso, firefox, extension, do not track, chrome

The new versions of IE, Firefox and even Opera have a do not track feature that is intended to block tracking cookies from landing on your system and letting advertisers and others get a feel for where you've been and what you've done online.  Arguing whether having a browsing experience without any targeted ads is a huge step in the name of privacy when there is far more information available from your Google and Facetwitter accounts seems pointless, but it is nice to know that you have that button.  Of course it doesn't work very well on the local shared objects on your machine, dumped there by Flash during your browsing experience, as evidenced very well by the online side scroller by the name of "You Only Live Once".  Google has yet to put a do not track button on their Chrome browser, for reasons obvious to many, but according to The Inquirer they have included tools to easily remove your local shared objects.  Exciting until you realize that Firefox has had an extension which can delete these 'super cookies' for quite a while now.

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"THE LATEST VERSION of Google's Chrome web browser has made it much easier to delete user behavioural information, but there's still word on whether it will provide a 'Do Not Track' feature like those already offered by Firefox and Internet Explorer."

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Source: The Inquirer