Subject: Graphics Cards, Systems | August 17, 2015 - 11:00 AM | Sebastian Peak
Tagged: NPD, gpu, discrete gpu, graphics, marketshare, PC industry
News from NPD Research today shows a sharp decline in discrete graphics shipments from all major vendors. Not great news for the PC industry, but not all that surprising, either.
These numbers don’t indicate a lack of discrete GPU interest in the PC enthusiast community of course, but certainly show how the mainstream market has changed. OEM laptop and (more recently) desktop makers predominantly use processor graphics from Intel and AMD APUs, though the decrease of over 7% for Intel GPUs suggests a decline in PC shipments overall.
Here are the highlights, quoted directly from NPD Research:
- AMD's overall unit shipments decreased -25.82% quarter-to-quarter, Intel's total shipments decreased -7.39% from last quarter, and Nvidia's decreased -16.19%.
- The attach rate of GPUs (includes integrated and discrete GPUs) to PCs for the quarter was 137% which was down -10.82% from last quarter, and 26.43% of PCs had discrete GPUs, which is down -4.15%.
- The overall PC market decreased -4.05% quarter-to-quarter, and decreased -10.40% year-to-year.
- Desktop graphics add-in boards (AIBs) that use discrete GPUs decreased -16.81% from last quarter.
An overall decrease of 10.4 % year-to-year indicates what I'll call the continuing evolution of the PC (rather than a decline, per se), and shows how many have come to depend on smartphones for the basic computing tasks (email, web browsing) that once required a PC. Tablets didn’t replace the PC in the way that was predicted only 5 years ago, and it’s almost become essential to pair a PC with a smartphone for a complete personal computing experience (sorry, tablets – we just don’t NEED you as much).
I would guess anyone reading this on a PC enthusiast site is not only using a PC, but probably one with discrete graphics, too. Or maybe you exclusively view our site on a tablet or smartphone? I for one won’t stop buying PC components until they just aren’t available anymore, and that dark day is probably still many years off.
Introduction, Driver Interface
There exist a particular group of gamers that are consumed by dreams of gigantic dual-SLI laptops that replace towering desktops. And who can blame them? Walking into a LAN party with a $5,000 laptop under your arm is the geek equivalent of entering a party wearing a $2,500 jacket or driving through your neighborhood in a $250,000 car. We can dream, right?
On the other hand, those super-powerful laptops are a bit...boring from a critic’s standpoint. Why? Because they are almost always excellent machines (due to price) and because most readers gandering at a review (of an expensive gaming laptop) I pen about will never buy one – again, due to the price.
Most folks – even many geeks – lust over a beefy gaming rig, but end up buying a $600 to $1000 multimedia laptop. This is the laptop that the average person can actually afford, regardless of his or her enthusiasm about computer hardware.
In the past, this market segment was a gaming wasteland, but that began to change about five years ago. The change was due in part to the fact that many game developers started to veer away from (a focus on) jaw-dropping graphics in favor of expanding their potential markets by going after clients with average/medium-range hardware.
About two and a half years ago Intel (again) committed to raising the bar on integrated graphics with the release of Intel HD and has since consistently improved its IGP offering with each new generation. AMD has done the same with its Fusion products and NVIDIA (already in the game with its numerous x10/x20/x30M products) just recommitted to power efficient GPUs with its Kepler architecture.
These changes mean that “serious” gaming is now possible on an inexpensive laptop. But how possible? What sacrifices do you make and how do low-end IGPs and GPUs stack up against each other?