You unspeakable cad! How dare you upset those sensitve marketing types

Subject: General Tech | May 28, 2014 - 02:14 PM |
Tagged: idiots, data privacy

How dare you choose not to use all of those wonderful tools marketers provide you with to share your thoughts and have your purchases and opinions added to their databases so that they can provide you with personalized ads!  If you just email or heavens forbid, share your opinions face to face, you are part of Dark Social and are undermining the social media establishment dominated by Facebook, Twitter, Instagram and Google.  How can you chose to not let your life be dictated by social media but instead share your thoughts off the grid?  Follow the link at The Register to read about this brand new threat to advertisers that involves the use of email and interpersonal relationships instead of easily trackable social media tools.  The next time you want to go on a date you had better Instagram your outfit choice and crowd source your plans for the evening or else you are a part of the problem!

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"If you're old enough, you'll remember that if you wanted to tell a friend – or a group of friends – about an interesting link, you'd e-mail them either the whole text or a link to it. Congratulations: courtesy of the reptiles of marketing, you're now lumped into a nasty bunch of users called “dark social”."

Here is some more Tech News from around the web:

Tech Talk

Source: The Register

EFF Report Outlines Which Companies Stand Up For Users' Data Privacy Rights

Subject: General Tech | May 2, 2013 - 02:01 AM |
Tagged: Privacy, eff, data privacy, consumer rights

The Electronic Frontier Foundation (EFF) released its annual Who Has Your Back report, which highlights Internet companies that (do or do not) defend user’s online privacy rights. The EFF looks at the policies and actions of several major Internet companies, including ISPs, cloud storage, email, and social networks (among others). The companies are graded on various criteria such as whether the companies require a subpoena or warrant before releasing information, lobby congress for stricter data privacy laws, and defend their users’ privacy rights in court.

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This year, the EFF found some surprising results. Google is no longer the leader of the pack due to no longer providing transparent data requests to users on the same level that it did in the past. Twitter and ISP Sonic.net are actually the top ranked companies. In a less surprising twist, Verizon is actually the worst company of the bunch along with MySpace with failing grades in each category! And that is just the tip of the spear, with companies like Apple and AT&T being worse than I thought and Foursquare and WordPress doing better than I expected.

Data privacy is of supreme importance, and i hope that these EFF reports prod all companies to do better (and note the companies that are doing right by their users). It is definitely worth a read. You can find the full report in PDF form here.

Do you use any of these services, and are you happy with their data privacy efforts?

Source: EFF