GTC 2013: Cortexica Vision Systems Talks About the Future of Image Recognition During the Emerging Companies Summit
Subject: General Tech, Graphics Cards | March 20, 2013 - 09:44 PM | Tim Verry
Tagged: video fingerprinting, image recognition, GTC 2013, gpgpu, cortexica, cloud computing
The Emerging Companies Summit is an series of sessions at NVIDIA's GPU Technology Conference (GTC) that gives the floor to CEOs from several up-and-coming technology startups. Earlier today, the CEO of Cortexica Vision Systems took the stage to talk briefly about the company's products and future direction, and to answer questions from a panel of industry experts.
If you tuned into NVIDIA's keynote presentation yesterday, you may have noticed the company showing off a new image recognition technology. That technology is being developed by a company called Cortexica Vision Systems. While it cannot perform facial recognition, it is capable of identifying everything else, according the company's CEO Ian McCready. Currently, Cortexica is employing a cluster of approximately 70 NVIDIA graphics cards, but it is capable of scaling beyond that. Mcready estimates that about 100 GPUs and a CPU would be required by a company like eBay, should they want to implement Cortexica's image recognition technology in-house.
The Cortexica technology uses images captured by a camera (such as the one in your smartphone), which is then sent to Cortexica's servers for processing. The GPUs in the Cortexica cluster handle the fingerprint creation task while the CPU does the actual lookup in the database of known fingerprints to either find an exact match, or return similar image results. According to Cortexica, the fingerprint creation takes only 100ms, though as more powerful GPUs make it into mobile devices, it may be possible to do the fingerprint creation on the device itself, reducing the time between taking a photo and getting relevant results back.
The image recognition technology is currently being used by Ebay Motors in the US, UK, and Germany. Cortexica hopes to find a home with many of the fashion companies that would use the technology to allow people to identify and ultimately purchase clothing they take photos of on television or in public. The technology can also perform 360-degree object recognition, identify logos that are as small as .4% of the screen, and identify videos. In the future Cortexica hopes to reduce latency, improve recognition accuracy, and add more search categories. Cortexica is also working on enabling an "always on" mobile device that will constantly be indentifying everything around it, which is both cool and a bit creepy. With mobile chips like Logan and Parker coming in the future, Cortexica hopes to be able to do on-device image recognition, which would greatly reduce latency and allow the use of the recognition technology while not connected to the internet.
The number of photos taken is growing rapidly, where as many as 10% of all photos stored "in the cloud" were taken last year alone. Even Facebook, with it's massive data centers is moving to a cold-storage approach to save money on electricity costs of storing and serving up those photos. And while some of these photos have relevant meta data, the majority of photos taken do not, and Cortexica claims that its technology can be used to get around that issue, but identifying photos as well as finding similar photos using its algorithms.
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