Rumor: AMD Working With ASMedia on SATA Express

Subject: Storage | May 21, 2014 - 09:06 PM |
Tagged: storage, SATA Express, rumors, chipset, amd

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The new SATA Express (SATAe) and M.2 standards are hot topics in the storage world at the moment, and SATAe is one of the more interesting features of the new Intel Z97-based motherboards. Now it looks like it won't be long until AMD counters with support of its own. Well, kind of.

ASMedia is reportedly licensing their SATA Express IP to AMD for an upcoming platform. Didn't know that ASMedia already had a SATAe implementation? The ASUS Z97 Deluxe board which Morry recently reviewed uses an ASMedia controller for one of its two SATAe ports, along with one powered by the chipset.

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We can only speculate on the "next gen" platform from AMD mentioned in the report, and it will be interesting to see what kind of performance numbers might be seen from this alleged product.

Source: Digitimes

The Northbridge lost the war; now what?

Subject: General Tech | May 15, 2014 - 01:15 PM |
Tagged: motherboard, chipset

As Josh will reminisce while deep in his cups, those heady days when motherboard reviewers anxiously awaited the release of a new chipset are now are in the past.  The CPU has absorbed the Northbridge where all the action was, leaving the Southbridge which is still a very interesting piece of technology but one that has become very similar between boards.  Manufacturers now focus on what DigiTimes is referring to as brand power and channel relationships; recognizable branding, package deals and bundled products like Thunderbolt, DACs and wireless chargers.  Reviewers look to the UEFI features which do differ from manufacturer to manufacturer as well as within the different family lines and software tools for overclocking when looking at the board instead of looking for the significant performance differences that once existed.  There are certainly benefits to this as well, not many people remember reserving IRQ5 to PCI slot 3 nor many of the other unique eccentricities we all used to have to remember to be able to build systems in the past.  After all, the only real constant is change.

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"Competition in the motherboard industry is expected to gradually turn to focus on each player's brand power and channel relationships as newly developed technologies are becoming similar, according to sources from channel retailers in China."

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Source: DigiTimes