Another Boring Presentation...?
In my old age I am turning into a bit of a skeptic. It is hard to really blame a guy; we are surrounded by marketing and hype, both from inside companies and from their fans. When I first started to listen in on AMD’s Core Innovation Update presentation, I was not expecting much. I figured it would be a rehash of the past year, more talk about Mullins/Beema, and some nice words about some of the upcoming Kaveri mobile products.
I was wrong.
AMD decided to give us a pretty interesting look at what they are hoping to accomplish in the next three years. It was not all that long ago that AMD was essentially considered road kill, and there was a lot of pessimism that Rory Read and Co. could turn AMD around. Now after a couple solid years of growth, a laser-like focus on product development based on the IP strengths of the company, and a pretty significant cut of the workforce, we are seeing an AMD that is vastly different from the one that Dirk Meyers was in charge of (or Hector Ruiz for that matter). Their view for the future takes a pretty significant turn from where AMD was even 8 years ago. x86 certainly has a future for AMD, but the full-scale adoption of the ARM architecture looks to be what finally differentiates this company from Intel.
Look, I’m Amphibious!
AMD is not amphibious. They are working on being ambidextrous. Their goal is not only to develop and sell x86 based processors, but also be a prime moving force in the ARM market. AMD has survived against a very large, well funded, and aggressive organization for the past 35 years. They believe their experience here can help them break into, and thrive within, the ARM marketplace. Their goals are not necessarily to be in every smartphone out there, but they are leveraging the ARM architecture to address high growth markets that have a lot of potential.
There are really two dominant architectures in the world with ARM and x86. They power the vast majority of computing devices around the world. Sure, we still have some Power and MIPS implementations, but they are dwarfed by the combined presence of x86 and ARM in modern devices. The flexibility of x86 allows it to scale from the extreme mobile up to the highest performing clusters. ARM also has the ability to scale in performance from handhelds up to the server world, but so far their introduction into servers and HPC solutions has been minimal to non-existent. This is an area that AMD hopes to change, but it will not happen overnight. A lot of infrastructure is needed to get ARM into that particular area. Ask Intel how long it took for x86 to gain a handhold in the lucrative server and workstation markets.
Subject: General Tech | April 29, 2014 - 01:14 PM | Jeremy Hellstrom
Tagged: TrustZone, security, Puma+, Mullins, mobile, Kabini, Jaguar, boost, beema, amd, AM1
Beema and Mullins have arrived and by now you must have read Josh's coverage but you might be aching for more. The Tech Report were present at the unveiling and came prepared, with a USB 3.0 solid-state drive containing their own preferred testing applications and games. Not only do you get a look at how the Mullins tablet handled the testing you can see how it compares to Kabini and Bay Trail. Check out the performance results as well as their take on the power consumption and new security features on the new pair of chips from AMD which come bearing more gifts than we had thought they would.
"A couple weeks ago, AMD flew us down to its Austin, Texas campus for a first look at Mullins and Beema, two low-power APUs aimed at the next wave of Windows tablets and low-cost laptops. Today, we're able to share what we learned from that expedition—as well as benchmarks from the first Mullins tablet."
Here is some more Tech News from around the web:
- AMD launches third generation Mullins and Beema APUs @ The Inquirer
- AMD Beema and Mullins APU Performance – 3rd Generation APUs @ Legit Reviews
- AMD Mullins & Beema Mobile APUs Preview @ Hardware Canucks
- Drink me: Adobe pours Flash Player bug squash @ The Register
- Über-secure Blackphone crypto-mobe spills its silicon guts @ The Register
- inksys PLEK500 500Mbps Powerline Homeplug AV2 Kit @ NikKTech
- Testing NVIDIA Optimus / DRI PRIME On Ubuntu 14.04 @ Phoronix
AMD Makes some Lemonade...
I guess we could say that AMD has been rather busy lately. It seems that a significant amount of the content on PC Perspective this month revolved around the AMD AM1 platform. Before that we had the Kaveri products and the R7 265. AMD also reported some fairly solid growth over the past year with their graphics and APU lines. Things are not as grim and dire as they once were for the company. This is good news for consumers as they will continue to be offered competing solutions that will vie for that hard earned dollar.
AMD is continuing their releases for 2014 with the announcement of their latest low-power and mainstream mobile APUs. These are codenamed “Beema” and “Mullins”, but they are based on the year old Kabini chip. This may cause a few people to roll their eyes as AMD has had some fairly unimpressive refreshes in the past. We saw the rather meager increases in clockspeed and power consumption with Brazos 2.0 a couple of years back, and it looked like this would be the case again for Beema and Mullins.
I was again expecting said meager improvements in power consumption and clockspeeds that we had received all those years ago with Brazos 2.0. Turns out I was wrong. This is a fairly major refresh which does a few things that I did not think were entirely possible, and I’m a rather optimistic person. So why is this release surprising? Let us take a good look under the hood.
Subject: General Tech | December 18, 2013 - 10:21 AM | Jeremy Hellstrom
Tagged: amd, 2014, beema, Kabini, FS1B
DigiTimes has put together an overview of AMD's plans to take back market share over the coming year, though of course AMD is not confirming or denying the accuracy of their report. First off will be the coming of the 28nm Kaveri family in January with availability planned to follow quickly. Beema, which will be based on the Puma+ architecture should arrive in the summer but there is also a Kabini-based series for the new socket, FS1B, which will get limited release in some areas. FS1B will be used for up coming Sempron and Athlon models designed for low power usage scenarios though don't expect to see AM3+ or FM2 disappear any time soon. You will have to wait for 2015 before Carrizo and Nolan make an appearance.
"AMD has been enhancing the marketing of its processors in DIY markets and aims to increase its global DIY market share from about 30% currently to 40%, and to reach a DIY market share above 45% in China in particular, at the end of 2014, according to Taiwan-based motherboard makers."
Here is some more Tech News from around the web:
- NVIDIA Optimus On Ubuntu 13.10 Linux vs. Windows 8.1 @ Phoronix
- Microsoft admits: We WON'T pick the next Steve Ballmer this year @ The Register
- Drawers full of different chargers? The IEC has a one-plug-to-rule-them-all @ The Register
- Bogus Firefox add-on FORCES WITLESS USERS to join vuln-hunting party @ The Register
- Samsung, TSMC to share Apple 14/16nm chip orders @ DigiTimes
- Half of IT pros plan to use Windows XP after support ends in 2014 @ The Inquirer
- Porsche Proves MPAA Wrong By Letting You Download a Car @ [H]ard|OCP
Subject: Processors | November 13, 2013 - 02:35 PM | Josh Walrath
Tagged: Puma, Mullins, mobile, Jaguar, GCN, beema, apu13, APU, amd, 2014
AMD’s APU13 is all about APUs and their programming, but the hardware we have seen so far has been dominated by the upcoming Kaveri products for FM2+. It seems that AMD has more up their sleeves for release this next year, and it has somewhat caught me off guard. The Beema and Mullins based products are being announced today, but we do not have exact details on these products. The codenames have been around for some time now, but interest has been minimal since they are evolutionary products based on Kabini and Temash APUs that have been available this year. Little did I know that things would be far more interesting than that.
The basis for Beema and Mullins is the Puma core. This is a highly optimized revision of Jaguar, and in some ways can be considered a new design. All of the basics in terms of execution units, caches, and memory controllers are the same. What AMD has done is go through the design with a fine toothed comb and make it far more efficient per clock than what we have seen previously. This is still a 28 nm part, but the extra attention and love lavished upon it by AMD has resulted in a much more efficient system architecture for the CPU and GPU portions.
The parts will be offered in two and four core configurations. Beema will span from 10W to 25W configurations. Mullins will go all the way down to “2W SDP”. SDP essentially means that while the chip can be theoretically rated higher, it will rarely go above that 2W envelope in the vast majority of situations. These chips are expected to be around 2X more efficient per clock than the previous Jaguar based products. This means that at similar clock speeds, Beema and Mullins will pull far less power than that previous gen. It should also allow some higher clockspeeds at the top end 25W area.
These will be some of the first fanless quad cores that AMD will introduce for the tablet market. Previously we have seen tablets utilize the cut down versions of Temash to hit power targets, but with this redesign it is entirely possible to utilize the fully enabled quad core Mullins. AMD has not given us specific speeds for these products, but we can guess that they will be around what we see currently, but the chip will just have a lower TDP rating.
AMD is introducing their new security platform based on the ARM Trustzone. Essentially a small ARM Cortex A5 is integrated in the design and handles the security aspects of this feature. We were not briefed on how this achieves security, but the slide below gives some of the bullet points of the technology.
Since the pure-play foundries will not have a workable 20 nm process for AMD to jump to in a timely manner, AMD had no other choice but to really optimize the Jaguar core to make it more competitive with products from Intel and the ARM partners. At 28 nm the ARM ecosystem has a power advantage over AMD, while at 22 nm Intel offers similar performance to AMD but with greater power efficiency.
This is a necessary update for AMD as the competition has certainly not slowed down. AMD is more constrained obviously by the lack of a next-generation process node available for 1H 2014, so a redesign of this magnitude was needed. The performance per watt metric is very important here, as it promises longer battery life without giving up the performance people received from the previous Kabini/Temash family of APUs. This design work could be carried over to the next generation of APUs using 20 nm and below, which hopefully will keep AMD competitive with the rest of the market. Beema and Mullins are interesting looking products that will be shown off at CES 2014.
Subject: General Tech | August 27, 2013 - 09:30 AM | Jeremy Hellstrom
Tagged: amd, roadmap, 2014, Kaveri, Kabini, carrizo, beema, Excavator, Nolan, 2015, socket sf1b
As is usually the case, AMD will not comment on the accuracy of DigiTimes information but as we have seen in the past their roadmaps have been spot on. Over the next 8 months or so will see the arrival of the Hawaii GPU family and the entrance of Kaveri and Kabini chips, nothing new there but good to have independent confirmation. In the latter part of 2014 and 2015 things are a little more interesting as Beema will replace Kabini with an HSA compliant architecture and use a new socket called FS1B. In 2015 Beema will be replaced by a chip called Nolan and we will finally see the Excavator based Carrizo which are slated to have 45W and 65W versions.
You can expect to see FM1 and AM3 phased out of active production by the end of 2013, with AM3+ and FM2 being the two active sockets until FS1B arrives.
"AMD has recently updated its product roadmap and is set to release its Hawaii-based GPUs at the end of September, Kaveri-based APUs for the high-end segment and Kabini-based APUs for the entry-level segment in the first quarter of 2014, according to sources from the upstream supply chain."
Here is some more Tech News from around the web:
- What Surface RT flop? Nokia said to be readying WinRT slab for September @ The Register
- Java 6 exploit found in the wild @ The Inquirer
- Chlorine has got graphene covered @ Nanotechweb
- Samsung will launch a 55in curved OLED 3D TV in the UK on 5 September @ The Inquirer
- The 20 most bizarre and innovative motherboards: 1999 - 2010 @ Hardware.Info
- NAND flash vendors gearing up for 3D chips @ DigiTimes
- Epic Games’ Tim Sweeney and AMD don’t see eye-to-eye on hUMA @ VR-Zone
- Linksys Smart Wi-Fi Router EA6500 @ Kitguru
- TP-Link TL-PA551KIT AV550+ Gigabit Powerline Kit With AC Passthrough @ eTeknix
- Making S’mores with 50,000 Volts @ Hack a Day
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