AFDS 2012: AMD Wireless Display to compete against Intel WiDi with open standards

Subject: General Tech, Processors, Displays | June 10, 2012 - 06:45 PM |
Tagged: widi, Intel, awd, amd wireless display, amd, AFDS

While perusing through the listings and descriptions of sessions and presentations for the upcoming AMD Fusion Developer Summit, I came across an interesting one that surprised me.  Tomorrow, June 11th, at 5:15pm PST, you can stop by the Grand Hyatt in Bellevue to learn about the upcoming AMD Wireless Display technology.

AWD (AMD Wireless Display) is a multiple-platform application family to enable wireless display technologies much in the same way that Intel has been pushing with WiDi.  While Intel's take on it requires very specific Intel wireless controllers and is only recently, with the release of Ivy Bridge, getting the full-steam push from Intel, AMD's take on it is quite different.

widi02.jpg

Intel introduced WiDi in 2010

According to the brief on this AFDS session, AMD wants to create an API and SDKs for application developers to integrate AWD into software and to leverage the WiFi Alliance for an open-standards compliant front-end.  Using AMD APUs, the goal is provide lower latency for encoded video and audio while still using the required MPEG2TS wrapper.  We are also likely to learn that AMD hopes to make AWD open to a wider array of wireless devices.

AMD often takes this "open" approach to new technologies with mixed results - CUDA has been in place for many years while the adoption of OpenCL is only starting to take hold and 3D Vision still is the standard for 3D gaming on the PC.  

After having quite a few chances to use Intel's Wireless Display (WiDi) technology myself I can definitely say that the wireless approach is the one I am most excited with and that has the most potential to revolutionize the way we work with displays and computing devices.  I am eager to see what partners AMD has been working with and what demonstrations they will have for AWD next week.