Today, Amazon rolled out a new feature for users of its Cloud Player music service called AutoRip. The new feature will provide free MP3 files to users that purchase CDs from Amazon with the AutoRip logo. The MP3 files will automatically be made available for streaming or download in your Cloud Player application (or the web browser-based music library) upon purchase of an eligible album.
The MP3s are 256kbps files and can be played on Kindle Fire, Android and iOS devices as well as Samsung Smart TV, Roku, and Sonos boxes. You will also be able to stream them from the Cloud Player website. The free music files from AutoRip are stored in your Amazon Cloud Player library, but they will not count against your storage quota.
Currently, the AutoRip program extends to 50,000+ physical CDs available on the Amazon website. Amazon has stated that it is working to add additional albums to the program. Interestingly, the AutoRip program applies to all future purchases as well as any AutoRip eligible CD purchase from Amazon since 1998(!). Albums that are eligible for the free MP3 copies can be identified by the AutoRip logo, which is a double blue and green arrow.
Considering older CDs were likely ripped with inferior codecs and/or bitrates (like RealMedia...), the AutoRip service may be a great deal if you purchased your discs from Amazon! Personally, I’m surprised Amazon did not restrict the value add to Prime subscribers only (not that I’m complaining), but it should help to bolster physical CD sales if you are getting the MP3s anyway along with a physical disc.
The full press release is available below the break.
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