Prepare to be shocked ... ARM has negative things to say about Intel Inside phones

Subject: General Tech | September 7, 2012 - 02:27 PM |
Tagged: arm, Intel, atom, atom z2460, ARM Army

It is hard to believe that competing tech companies might make comments about their competitors that could be construed as negative but it has happened today as ARM calls Intel power hungry.  From what DigiTimes could gather, a VP at ARM suggested that the Atom architecture consumes more power in total than ARM processors, though he stayed away from any comment about processing power per watt.  This could well be because handset makers describe the Z2460 as more powerful than the ARM and only slightly less power efficient, something the ARM Army would rather was not mentioned.  In the coming months consumers will get a chance to compare this for themselves as Windows 8 phones running on both Intel and ARM hardware will become available for direct comparison.

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"While Intel has been making efforts to tap the handset processor market, the company still has a long way to go to catch up with ARM in terms of power consumption, according to Noel Hurley, vice president for Marketing & Strategy, Processor Division, ARM."

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Source: DigiTimes

Has Atom finally found its home ... in cell phones?

Subject: General Tech | June 21, 2012 - 01:43 PM |
Tagged: Medfield, SoC, atom z2460

Intel will be focusing a lot of attention on the mobile phone market this year, already they have started in Asia but hopefully it won't be too long until we start to see them here in North America.  Currently their Medfield SoC is fabbed on the 32nm process but we can expect to see 22nm chips with lower power consumption in the very new feature.  Companies unfamiliar to the West, such as Lava, Orange and ZTE are already either selling a phone or are about to release one, but those do not define the limits of the market.  DigiTimes describes their plans for the coming year as aggressive but with ARM already deeply entrenched in this market we have yet to see if this is the market where Atom will really find a successful niche.

 

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"Intel's Medfield platform-based smartphones have recently received attention from handset players and telecom carriers such as Orange, Lenovo, Motorola Mobility, ZTE and India-based Lava International.

Lava International already launched its 4.03-inch Xolo X900, featuring Atom Z2460 processor (1.6GHz), 1GB memory, 16GB storage capacity, 8-megapixel camera and a battery that allows users to connect to the Internet through 3G for five hours and talk for eight hours. The smartphone is priced around US$400."

Here is some more Tech News from around the web:

Tech Talk

 

Source: DigiTimes

MWC 12: Intel branded, Atom-powered smartphone to be sold by Orange

Subject: Mobile | February 26, 2012 - 08:06 PM |
Tagged: z2460, SoC, smartphone, orange, MWC 12, MWC, Intel, atom z2460

Reuters is reporting that European cell phone carrier Orange will be selling a reference design Medfield smartphone under the Intel brand name.  The Atom Z2460 SoC will find its first major distributor to be one of the world's largest service providers - this could potentially be a big opening for Intel in a market it desperately wants to compete for.

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I find it very interesting that not only has Intel developed a processor that has finally garnered attention for the mobile market but the team at Intel has built a reference design that was fine tuned enough to direct sell to consumers.  Will the company avoid becoming a typical, low margin SoC company by focusing on vertical implementations like this one?  It is an interesting thought and no other vendor has really done it, with possibly the exception of Samsung that owns the entire device process already.

Anandtech has the major specifications of the phone, codenamed "Santa Clara":

intelorange2.png

These are basically identical to the reference design we saw at CES with only some minor changes to the form factor.  Ice Cream Sandwich isn't included out the gate but we are hoping the upgrade will get pushed soon since Intel showed ICS on the Atom SoC in January.

I haven't been able to find anything about availability or pricing yet but I'll be sure to report it when I find it.  The mobile market continues to intrigue...

Source: Reuters