A Refreshing Change
Refreshes are bad, right? I guess that depends on who you talk to. In the case of AMD, it is not a bad thing. For people who live for cutting edge technology in the 3D graphics world, it is not pretty. Unfortunately for those people, reality has reared its ugly head. Process technology is slowing down, but product cycles keep moving along at a healthy pace. This essentially necessitates minor refreshes for both AMD and NVIDIA when it comes to their product stack. NVIDIA has taken the Kepler architecture to the latest GTX 700 series of cards. AMD has done the same thing with the GCN architecture, but has radically changed the nomenclature of the products.
Gone are the days of the Radeon HD 7000 series. Instead AMD has renamed their GCN based product stack with the Rx 2xx series. The products we are reviewing here are the R9 280X and the R9 270X. These products were formerly known as the HD 7970 and HD 7870 respectively. These products differ in clock speeds slightly from the previous versions, but the differences are fairly minimal. What is different are the prices for these products. The R9 280X retails at $299 while the R9 270X comes in at $199.
Asus has taken these cards and applied their latest DirectCU II technology to them. These improvements relate to design, component choices, and cooling. These are all significant upgrades from the reference designs, especially when it comes to the cooling aspects. It is good to see such a progression in design, but it is not entirely surprising given that the first HD 7000 series debuted in January, 2012.