AMD Planning APU13 Developer Summit In San Jose, California

Subject: General Tech | May 1, 2013 - 07:08 AM |
Tagged: hUMA, hsa, apu13, APU, amd, AFDS

AMD announced its third annual Developer Summit last week. Dubbed “APU13,” the upcoming summit is the AMD equivalent to NVIDIA’s GTC and is an annual event that brings together industry analysts, researchers, programmers, academics, and software/hardware companies pursuing heterogeneous computing technologies.

In previous years, the AMD Developer Summit has been the launchpad for C++ AMP and the HSA Foundation. This year’s Summit will continue that trend towards heterogeneous computing as well as look back over the year and provide updates on where the various HSA member companies are at as far as goals to move towards standards-based heterogenous computing.

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In addition to keynote speeches from AMD and some of its partners, expect a great deal of presentations and workshops from researchers and programmers that are working on new programming models and hardware solutions to efficiently use CPU and GPU processors. More information on hUMA is one of the likely topics, for example. Discussion about upcoming hardware, process nodes, and products may also be on the table so far as it relates to the HSA theme. Considering the summit is called “APU13,” I also expect that AMD will reveal additional details on the company’s Kaveri APU as well as a look into its future product road map.

AMD is currently asking for presentation proposals from researchers in a number of HSA and technology-related fields including heterogeneous computing, cloud computing, web technologies, programming languages, gaming and graphics technologies, and software security. The lineup of presenters for the summit is still being worked out, and proposal papers will be accepted until May 10th with the winners being notified over the summer.

In all, AMD’s APU13 should be an exciting and intellectual event. Last year’s AMD Fusion Developer Summit (AFDS) was an interesting and fun event to cover, and I hope that APU13 will keep up the same momentum and interest in heterogeneous computing that AFDS started.

Source: AMD

Qualcomm Joins HSA Foundation to Further Heterogeneous Computing Standards

Subject: General Tech | October 4, 2012 - 05:28 PM |
Tagged: qualcomm, hsa, APU, amd, AFDS

The HSA Foundation announced today that Qualcomm would be joining as its newest Founder-level member. The mobile ARM System on a Chip company joins AMD, ARM, Imagination Technologies (the company who licenses out PowerVR graphics), MediaTek, Samsung, and Texas Instruments. Reportedly, the HSA Foundation has doubled its total members since its inception in June where it was announced at the AMD Fusion Developer Summit (AFDS 2012).

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Senior Vice President of Engineering at Qualcomm Jim Thompson has stated that the company is joining the HSA Foundation in an effort to standardize aspects of heterogenous computing. Those programming and hardware standards will then be incorporated into devices running future Snapdragon ARM processors.

HSA Foundation President Phil Rogers welcomed the mobile communications giant to the organization by stating the following.

“It’s great to see an innovative company like Qualcomm, which has revolutionized the wireless communications market, placing their support behind HSA.”

It is unclear from the press release where Qualcomm and the HSA Foundation will go from here, but it is promising to see additional companies lending their expertise to further heterogeneous computing standards. Here's hoping that the HSA Foundation is the opposite of the PC Gaming Alliance and actually gets things done to further the technology. After all, AMD is betting the company on APUs and could likely benefit from a big HSA programming standard push and the low power computing prowess of the ARM chip designers in its ranks.

Live Blog: AMD Fusion Developer Summit 2012 (AFDS)

Subject: Graphics Cards, Processors, Shows and Expos | June 14, 2012 - 11:46 AM |
Tagged: live blog, arm, APU, amd, AFDS

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Day 3 - Thursday, June 14th

We are here at AFDS 2012 for the day 3 keynotes - join us as find out what else AMD has in store.  

If you are looking for Tuesday or Wednesday keynotes and information on the announcement of the HSA Foundation, you can find it below, after the break!

AMD Licenses ARM Technology: AMD Leans on ARM for Security

Subject: Processors | June 13, 2012 - 10:00 AM |
Tagged: TrustZone, hsa, Cortex-A5, cortex, arm, APU, amd, AFDS

Last year after that particular AFDS, there was much speculation that AMD and ARM would get a whole lot closer.  Today we have confirmed that in two ways.  The first is that AMD and ARM are founding members of the HSA Foundation.  This endeavor is a rather ambitious project that looks to make it much easier for programmers to access the full computer power of a CPU/GPU combo, or as AMD likes to call them, the APU.  The second confirmation is one that has been theorized for quite some time, but few people have actually hit upon the actual implementation.  This second confirmation is that AMD is licensing ARM cores and actually integrating them into their x86 based APUs.

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AMD and ARM are serious about working with each other.  This is understandable as both of them are competing tooth and nail with Intel.
 
ARM has a security functionality that they have been working with for several years now.  This is called ARM TrustZone.  It is a set of hardware and software products that provide a greater amount of security in data transfer and transactions.  The hardware basis is built into the ARM licensed designs and is implemented in literally billions of devices (not all of them enabled).  The biggest needs that this technology addresses are that of secure transactions and password enabled logins.  Money is obviously quite important, but with identity theft and fraud on the rise, secure logins to personal information or even social sites are reaching the same level of importance as large monetary transactions.
 
AMD will actually be implementing a Cortex-A5 processor into AMD APUs that will handle the security aspects of ARM TrustZone.  The A5 is the smallest Cortex processor available, and that would make sense to use it in a full APU so it will not take up an extreme amount of die space.  When made on what I would assume to be a 28 nm process, a single A5 processor would likely take up as little as 10 to 15 mm squared of space on the die.
 
This is not exactly the licensing agreement that many analysts had expected from AMD.  It is a start though.  I would generally expect AMD to be more aggressive in the future with offerings based on ARM technologies.  If we remember some time ago Rory Read of AMD pronounced their GPU technology as “the crown jewel” of their IP lineup, it makes little sense for AMD to limit this technology just to standalone GPUs and x86 based APUs.  If AMD is serious about heterogeneous computing, I would expect them to eventually move into perhaps not the handheld ARM market initially, but certainly with more server level products based on 64 bit ARM technology.
 
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Cortex-A5: coming to an AMD APU near you in 2013/2014.  Though probably not in quad core fashion as shown above.
 
AMD made a mistake once by selling off their ultra-mobile graphics group, Imageon.  This was sold off to Qualcomm, who is now a major player in the ARM ecosystem with their Snapdragon products based on Adreno graphics (“Adreno” is an anagram of “Radeon”).  With the release of low powered processors in both the Brazos and Trinity line, AMD is again poised to deliver next generation graphics to the low power market.  Now the question is, what will that graphics unit be attached to?
 
 
Source: AMD

AFDS 2012: HSA Foundation Joins AMD, ARM, Ti, Imagination and MediaTek with Open Architecture

Subject: Graphics Cards, Processors | June 12, 2012 - 01:31 PM |
Tagged: texas instruments, mediatek, imagination, hsa foundation, hsa, arm, amd, AFDS

Today is a big day for AMD as they, along with four other major players in the world of processors and SoCs, announced the formation of the HSA Foundation.  The HSA Foundation is a non-profit consortium created to define and promote an open approach to heterogeneous computing.  The primary goal is to make it easier for software developers to write and program for the parallel power of GPUs.  This encompasses both integrated and discrete of which the HSA (heterogeneous systems architecture) Foundation wants to enable users to take full advantage of all the processing resources available to them.

On stage at the AMD Fusion Developer Summit in Bellevue, WA, AMD announced the formation of the consortium in partnership with ARM, Imagination Technologies, MediaTek, and Texas Instruments; some of the biggest names in computing. 

The companies will work together to drive a single architecture specification and simplify the programming model to help software developers take greater advantage of the capabilities found in modern central processing units (CPUs) and graphics processing units (GPUs), and unlock the performance and power efficiency of the parallel computing engines found in heterogeneous processors.

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There are a lot of implications in this simple statement and there are many questions that are left open ended to which we hope to get answered this week while at AFDS.  The idea of a "single architecture specification" set a lot of things in motion and makes us question the direction of both AMD and the traditionally ARM-based companies of the HSA Foundation will be moving in.  AMD has had the APU, and the eventual complete fusion of the CPU and GPU, on its roadmap for quite a few years and has publicly stated that in 2014 they will have their first fully HSA-capable part.  We are still assuming that this is an x86 + Radeon based part, but that may or may not be the long term goal; ideas of ARM-based AMD processors with Radeon graphics technology AND of Radeon based ARM-processors built by other companies still swirl amongst the show.  There are even rumors of Frankenstein-like combinations of x86 and ARM based products for niche applications.

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Looks like there is room for a few more founding partners...

Obviously ARM and others have their own graphics IP (ARM has Mali, Imagination Technology has Power VR) and those GPUs can be used for parallel processing in much the same way that we think of GPU processing on discrete GPUs and APUs today.  ARM processor designers are well aware of the power and efficiency benefits of utilizing all of the available transistors and processing power correctly and the emphasis on an HSA-style system design makes a lot of sense moving forward.  

My main question for the HSA Foundation is its goals: obviously they want to promote the simplistic approach for programmers, but what does that actually translate to on the hardware side?  It is possible that both x86 and ARM-based ISAs can continue to exist with libraries and compilers built to correctly handle applications for each architecture, but that would seem to me to be against the goals of such a partnership of technology leaders.

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In a meeting with AMD personnel, the most powerful and inspiring idea from the HSA Foundation is summed up with this:

"This is bigger than AMD.  This is bigger than the PC ecosystem."

The end game is to make sure that all software developers can EASILY take advantage of both traditional and parallel processing cores without ever having to know what is going on under the hood.  AMD and the other HSA Foundation members continue to tell us that this optimization can be completely ISA-agnostic – though the technical blockages for that to take place are severe. 

AMD will benefit from the success of the HSA Foundation by finally getting more partners involved in promoting the idea of heterogeneous computing, and powerful ones at that.  ARM is the biggest player in the low power processor market responsible for the Cortex and Mali architectures found in the vast majority of mobile processors.  As those partners trumpet the same cause as AMD, more software will be developed to take advantage of parallel computing and AMD believes their GPU architecture gives them a definite performance advantage once that takes hold.  

What I find most interesting is the unknown – how will this affect the roadmaps for all the hardware companies involved?  Are we going to see the AMD APU roadmap shift to an ARM-IP system?  Will we see companies like Texas Instruments fully integrate the OMAP and Power VR cores into a single memory space (or ARM with Cortex and Mali)?  Will we eventually see NVIDIA jump onboard and lend their weight towards true heterogenous computing?

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We have much more the learn about the HSA Foundation and its direction for the industry but we can easily say that this is probably the most important processor company collaboration announcement in many years – and it does so without the 800 pound gorilla that is Intel in attendance.  By going after the ARM-based markets where Intel is already struggling to compete in, AMD can hope to create a foothold with technological and partnership advantages and return to a seat of prominence.  This harkens back to the late 1990s when AMD famously put together the "virtual gorilla" with many partners to take on Intel.

Check out the full press release after the break!

AMD's new Embedded Solutions Group aims at a new market

Subject: General Tech | June 12, 2012 - 01:01 PM |
Tagged: amd, arm, IBM, Freescale, AFDS, ESG

According to the VDC Research Group's findings, the embedded market will hit $6bn in sales in 2012 and keep growing at a rate of 12%-15% per year.  AMD seems poised to move into this market with the formation of their Embedded Solution Group and the changes we have been seeing to their processor lines.  Current Opteron HE and EE chips consume between 35W and 65W depending on the number of cores and that amount might be trimmed down as new models come out.  They also have lines of embedded Athlon, Turion, Sempron, and Geode LX based chips and have hired an FPGA veteran, Arun Iyengar, to manage the ESG though The Register expresses doubt that AMD is thinking of developing it's own FPGA business.  More likely they hope to provide powerful alternatives for those in the market that now need a little more from their embedded products.  Read the full story here and keep your eyes peeled for more news coming out of the AMD Fusion Developer Summit.

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"The new management team at Advanced Micro Devices is looking everywhere, including under the couch cushions, to find some money so it can afford to explore the embedded systems market again. The chip biz hopes rivals Intel and the ARM collective are too distracted to notice the foray as they fight over each others' territories in PCs, servers and mobile devices."

Here is some more Tech News from around the web:

Tech Talk

 

Source: The Register

AFDS 2012: AMD "Kaveri" APU to offer 1 TFLOPS Compute Performance

Subject: Graphics Cards, Processors | June 12, 2012 - 12:18 PM |
Tagged: Kaveri, APU, amd, AFDS

During the opening keynote at the AMD Fusion Developer Summit 2012, AMD's Dr. Lisa Su revealed a slide with performance of the upcoming 3rd genreation Kaveri APU.

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While Trinity is currently rated at 726 GFLOPS, the Kaveri APU due late in 2012 or early 2013, will have at least 1 TFLOPS of total compute performance.  That is a 37% boost over the previous generation. 

If you want more information, check out our keynote live blog!!

AFDS 2012: ARM once again on stage with AMD - partnership incoming?

Subject: Mobile, Shows and Expos | June 11, 2012 - 12:01 AM |
Tagged: mali, arm, amd, AFDS

In a blog post over at arm.com, ARM Fellow Jem Davies has made a point to let us all know that he is going to be attending the AMD Fusion Developer Summit yet again, but this time with something more concrete to discuss.  In a very self-aware statement, Davies writes in his post that "my appearance last year generated a lot of speculation about the nature of the relationship between ARM and AMD." 

Indeed it did.

From Davies' post:

This year, we have a great deal to discuss. ARM is all about low power and many people in the industry now realize that GPUs have a central role to play in providing highly energy-efficient computing. It’s an exciting future that can grow the ecosystem that surrounds computing. ARM’s unique portfolio of CPU, GPU, interconnect and physical IP puts us at the forefront of one of the most important technological changes in a long time. Reflecting on that and some of those changes, I will be making an announcement at the show.

Emphasis above is ours.

Also worth noting is that Jem Davies does not have his own session at AFDS, but rather we can expect to see him to come out on stage during another keynote, likely during Phil Rogers' or Mark Papermaster's. 

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AMD wants into the tablet market.  ARM could accelerate that process.

Exactly WHAT the ARM/AMD announcement might be obviously isn't known by many yet, but we have speculated many times that an AMD built, ARM architecture processor, with Radeon-based graphics technology and ARM low-power CPU cores, could help AMD enter into the world of ultra-lower power SoCs very quickly.  Markets like the pending onslaught of Windows 8 RT tablets and clamshells have NVIDIA foaming at the mouth and AMD would be remiss to not attempt to tackle the same markets and one-up Intel at the same time.

It should be an exciting week!  Keep checking pcper.com and our AFDS site tag for all the latest news including keynote live blogs!

Source: ARM

AFDS 2012: AMD Wireless Display to compete against Intel WiDi with open standards

Subject: General Tech, Processors, Displays | June 10, 2012 - 06:45 PM |
Tagged: widi, Intel, awd, amd wireless display, amd, AFDS

While perusing through the listings and descriptions of sessions and presentations for the upcoming AMD Fusion Developer Summit, I came across an interesting one that surprised me.  Tomorrow, June 11th, at 5:15pm PST, you can stop by the Grand Hyatt in Bellevue to learn about the upcoming AMD Wireless Display technology.

AWD (AMD Wireless Display) is a multiple-platform application family to enable wireless display technologies much in the same way that Intel has been pushing with WiDi.  While Intel's take on it requires very specific Intel wireless controllers and is only recently, with the release of Ivy Bridge, getting the full-steam push from Intel, AMD's take on it is quite different.

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Intel introduced WiDi in 2010

According to the brief on this AFDS session, AMD wants to create an API and SDKs for application developers to integrate AWD into software and to leverage the WiFi Alliance for an open-standards compliant front-end.  Using AMD APUs, the goal is provide lower latency for encoded video and audio while still using the required MPEG2TS wrapper.  We are also likely to learn that AMD hopes to make AWD open to a wider array of wireless devices.

AMD often takes this "open" approach to new technologies with mixed results - CUDA has been in place for many years while the adoption of OpenCL is only starting to take hold and 3D Vision still is the standard for 3D gaming on the PC.  

After having quite a few chances to use Intel's Wireless Display (WiDi) technology myself I can definitely say that the wireless approach is the one I am most excited with and that has the most potential to revolutionize the way we work with displays and computing devices.  I am eager to see what partners AMD has been working with and what demonstrations they will have for AWD next week.

AMD Fusion Developer Summit 2012 - What to expect

Subject: General Tech, Processors, Shows and Expos | June 7, 2012 - 06:49 PM |
Tagged: hsa, fusion, amd, AFDS

One of the best show experiences I had last year was a surprise to me - AMD's first annual Fusion Developer Summit (AFDS) was hosted in the Seattle / Bellevue area.  I say that it was a surprise only because the inaugural year for vendor-specific shows like this tend to be pretty bland and lack interesting information, but that wasn't the case in 2011.  We saw ARM get on stage with AMD to talk about the idea of "dark silicon" and how to prevent it, we saw the first AMD Trinity notebook and even got details of the Tahiti GPU architecture well ahead of release.  

We expect even better things in 2012.

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While I don't know exactly what surprises will be on display this year I am looking forward to seeing the improvement from software developers after having another 12 months to work on APU-accelerated applications.  HSA (heterogeneous system architecture) has been getting a lot of buzz from AMD and the industry as we push towards a combined memory address space and the ultimate acceleration of programs across both serialized and parallel processors on the same die.

If you are in the Seattle / Bellevue area and you have the ability to attend AFDS, I would highly encourage you to do so.  You'll have access to:

  • Keynotes
  • Never before seen demos
  • Technical tracks and sessions to learn about HSA and programming for it

If you can't make it though, you should definitely follow the whole event right here at PC Perspective - the easiest way is to keep track of our AFDS tag to make sure you don't miss any of the potentially industry shifting news! 

You can also expect us to have a live blog from the event as well!