Would you pay Youtube to remove its ads?

Subject: General Tech | April 9, 2015 - 01:15 PM |
Tagged: youtube, subscription, google, adblock

YouTube sent out an announcement to official YouTube Partners informing them of a new program they will be rolling out on June 15th of this year.  While they failed to specify two key points, the gist of the announcement is that a new advertisement free subscription service will be offered to YouTube users.  Unfortunately we do not know if this will be offered to a small group initially or to all YouTube users and more importantly there was no mention of what the monthly fee will be.  What was revealed was the benefit to content creators, YouTube will pay them 55 percent of the total net revenues from these new ad free subscription fees.

This being the internet the initial reaction will of course be to similar to the comments on Slashdot; to consider this a stupid move since ad blocking plugins are free and for the most part effectively remove any ads on YouTube.  The use of those plugins means that for all the hard work that goes into the content on our page, we receive absolutely no revenue from your views.  Using this service would give you the same experience but at the same time increase our revenue stream to allow us to continue to produce our reviews, news and videos. 

If you do not wish to see ads and for whatever reason do not want to participate in the program perhaps you could consider reaching out to Ryan to discuss other ways of contributing directly to PC Perspective's continued existence or maybe even subject yourself to ads once and a while to provide us with the associated micropayments?

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"YouTube announced today its plans for an ad-free, subscription-based service by way of an email sent out to YouTube Partners. The email details the forthcoming option, which will offer consumers the choice to pay for an "ads-free" version of YouTube for a monthly fee."

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Source: Slashdot

Mozilla Issues Do Not Track Field Guide To Advertisers

Subject: General Tech | September 8, 2011 - 09:05 PM |
Tagged: mozilla, do not track, adblock

Popular open source browser maker Mozilla recently released a field guide aimed at advertisers that outlines Do Not Track functionality. The guide is reported by Computer World as including tutorials, case studies, guidelines, and sample code to “inspire developers, publishers, and advertisers to adopt DNT.”

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Mozilla's Firefox browser supports the popular Do Not Track add-on.

Mozilla indicated that approximately 22,500,000 users are currently employing the Do Not Track add-on. Further, there are currently more users who use Do Not Track than there are people using AdBlock Plus.

While the field guide is a good start, the real issue for consumers lies in whether or not advertisers will take notice and allow consumers to opt out of their tracking mechanisms. In the end, advertisers will need to implement some form of opt-out procedure (or better yet, an opt-in mechanism) lest they lose any revenue because users completely block out their advertisements. Currently; however, there is a cultural battle between advertisers and consumer privacy advocates, and it remains to be seen which will win out. Where do you stand on the issue; should advertisers be allowed to collect tracking data?