Subject: General Tech | May 13, 2013 - 10:28 AM | Tim Verry
Tagged: x86, SoC, semi-custom chip, Patent, ip, APU, amd
Advanced Micro Devices (AMD) has an extensive intellectual property (IP) portfolio. The company has a range of products from CPUs and graphics cards to video acceleration hardware. It is also the only other major player to have a license to build chips with the x86 ISA. With the launch of its Semi-Custom Business Unit, AMD plans to take advantage of the engineering experience and patent portfolio to create a new revenue stream. AMD will work with other companies to create customized processors that integrate custom IP cores and technology but use AMD's existing products as a base to cut down on engineering time and R&D costs.
The first such customized chip is the System on a Chip used in Sony's PlayStation 4 gaming console. AMD intends to market its modular SoC technology and custom IP integration services to makers of set top boxes, smart TVs, tablets, PCs, networking hardware, and High Performance Computing applications. AMD argues that using its Semi-Custom Business Unit to create a customized SoC is cheaper and faster to design and produce than a fully-custom design, which makes sense since most of the engineering work is already done. AMD could stand to make quite a bit of extra money here, especially if it can land design wins for governmental and industrial design contracts. Intel's x86 license scarcity may actually benefit AMD here, in fact.
AMD's Semi-Custom Business Unit consists of an engineering team led by AMD Corporate Vice President and General Manager Saeid Moshkelani. I think doing this is a smart move for the x86 underdog, and it will be interesting to see how well the division does for the company's bottom line.
Today, Gigabyte unveiled their Intel Z87-based board lineup to select members of the press at a live event from their headquarters in City of Industry, CA. Their Z87 boards are broken down into four series - the Extreme OC series, the Gaming Series, the Thunderbolt series, and the Standard series.
Intel Z87 motherboard lineup
Courtesy of GIGABYTE
Gigabyte includes both a new interface for their UEFI BIOS and a new power paradigm, dubbed Ultra Durable 5 Plus, into each of their Intel Z87 boards.
UEFI BIOS Enhancement
UEFI BIOS explanation
Courtesy of GIGABYTE
They also fully redesigned their UEFI BIOS interface to make it more customizable, easier to use, and to allow real-time feedback for settings changes.
Subject: General Tech | May 11, 2013 - 08:12 PM | Tim Verry
Tagged: radeon hd 7850, ICEQ Turbo, his, hd 7850, GCN, amd
HIS has launched a new factory overclocked graphics card based on AMD's Radeon HD 7850 "Pitcairn" GPU called the IceQ X^2 Turbo. The new card uses a custom PCB and IceQ X^2 cooler.
The IceQ X^2 cooler uses two 75mm fans to cool an aluminum fin stack that is connected to the copper GPU contact plate with copper heatpipes. The HSF is surrounded by a black shroud. HIS claims that its custom cooler runs at a quiet 28dB when the card is idle.
The HIS HD 7850 IceQ X^2 Turbo is a factory overclocked card. HIS has taken a standard HD 7850 GPU with 1024 stream processors and clocked it at 1GHz, which is a 140MHz overclock over the reference 7850 clockspeed. The card is further paired with 2GB of GDDR5 memory clocked at the reference 1200MHz (4800MHz effective) on a 256-bit bus. An 8-phase VRM keeps the overclocked components fed with stable power. It offers up a single DVI, one HDMI, and two mini-DisplayPort video outputs.
Because of the custom cooler, it should be possible to push the HD 7850 GPU even higher, although exactly how much higher will depend on the individual card.
The HIS IceQ X^2 Turbo does not have any official pricing information yet, but it should be priced somewhere around $220 since the already-available single fan IceQ X Turbo card is currently priced at approximately $210 at online retailers.
Also read: The AMD Radeon HD 7850 gets frame rated!
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